BOOK AVAILABLE NOW
STORY POWER MARKETING
Proven Methods to Create Client-Attracting, Profit-Generating Content -- Without Getting Stuck
Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.
Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.
Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
Fed up with prospects who tune out and move on?
If your story is weak, prospects will tune out.
Craving prospects who say 'I get it' and 'I want it'?
POWER UP your stories to inspire powerful responses.
Tired of 'can't-miss' marketing that misfires?
The best tactics will fail if your stories lack POWER.
Wishing you could celebrate more success?
Powerful stories attract more leads and close more sales.
Free 7-Minute Video Training
The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding
IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...
YOU NEED STORY POWER
THAT'S WHAT WE DELIVERHERE'S HOW...
HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER
HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT
Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.
A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You
Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.
No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.
You will face WAY LESS resistance and far fewer objections.
No prospects who say, “I don’t get it.” Many more prospects who say, "I want it."
Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation.
How Does It Work?
Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...
STORY DISCOVERY
We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.
DEEP DIAGNOSIS
We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.
POWER-UP
With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!
CONTINUOUS POWER
To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.
OUR STORY - WHAT MAKES US BETTER
Hello, I'm Tom.
For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.
I know lots of great marketing tactics, but I started STORY POWER MARKETING because...
Great "Tactics" Do NOT Guarantee Marketing Success
Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...
"SPLAT!"
That's the sound a marketing campaign makes when it crashes.
Money spins down the drain.
And the business people wonder, "What the heck happened!?"
Sound familiar?
Why Feeble Stories Ruin Marketing Campaigns
Here's what happened...
...Their business story was feeble.
It was out of tune with prospects' desires and fears. It didn't speak to them.
It didn't make them say, "Yeah! I can relate!"
It didn't inspire them to say, "Tell me more!"
It lacked any POWER.
And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.
If you don't get your story just right...
...if your story is not POWERFUL...
...your marketing will go...
"KERPLUNK!"
...No matter how great the tool or how clever the tactic.
If You Want More Victories, Start with Your Story
The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.
That's why we start with the story. That's what makes us different.
We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.
With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.
You'll inspire them to...
...open your emails...
...engage on social media...
...read your blog posts...
...tune in to your sales copy.
You'll inspire them to say...
"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"
The Power to Make it Easier
You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...
...and more effective.
Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.
That's what we generate, but...
...don't take our word for it. See what those who know our work have to say...
TESTIMONIALS
Adam Kreitman
"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.
It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.
There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”
Neal Albritton
"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story. It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships. We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”
Mary Kutheis
"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”
BLOG
These Ads are Funny, but Flawed…
I hate HP printers. The one I owned with ink that disappeared faster than an ice cube in the Sahara. The next one which mangled forests of printer paper. And the one that NEVER kept a wi-fi connection. The endless, fruitless customer “support” calls with clueless overseas reps who read from scripts and dished out…
Read More >>RecomMONDAYtions ~ 2023.12.11
Business Humor 😂 Consumer Privacy – The Holiday EditiionTom Fishburne (a.k.a. The Marketoonist) does it again. A funny cartoon and insightful post… Podcast How to Turn Past Experiences Into Career and Business-Building Narratives (with Annie Margarita Yang)Annie Margarita Yang is a money-saving guru with over a million YouTube views, and she’s also the bestselling author of…
Read More >>Cautionary Tale From Dude who Burned Eyebrows Off
A few years ago, I ran across an article about a dude in Michigan who smelled gas coming from his newly installed water heater. He checked for the leak by lighting a match. He shoulda died, but he got off easy… …with singed eyebrows. Mixing fire and a gas leak — that wasn’t his first…
Read More >>Bestselling Author’s Lead Magnet is Brilliant, But…
In preparation for the free masterclass I’m running today (“How to Create Prospect-Attracting Lead Magnets…“)… …I’ve been searching high and low for great examples. That led me to Adam Grant’s website. He is a New York Times bestselling author of six books, including his most recent, “Hidden Potential – The Science of Achieving Greater Things.”…
Read More >>Stop Wishing and Waiting. Start Selling…
Yesterday, I shared a cautionary tale about list-building raffles and how they fill your CRM with lousy leads. An agreeable reader replied with this: “The people signing up for our raffle were the exact opposite of the people we wanted.” (So far, so good. But then this…) “Now we don’t do anything. A lot of…
Read More >>An Invitation to Learn From my Mistakes…
One of the reasons I’m hosting a free masterclass about lead magnets (Thursday, Dec. 7 2 p.m. — register here)… …I want you to learn from my lead-magnet mistakes. An example of one of my lead magnet failures from the early days: Soon after I started my email marketing software company, MarketVolt, in 2001, I attended…
Read More >>RecomMONDAYtions ~ 2023.12.04
You’re Invited How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this free masterclass, I’ll reveal: ✓ Quick, easy ways to create a powerful,…
Read More >>The Most Common And Clichéd Opening Is…
Is it just me, or has “I hope this email finds you well?” become the single most-overused, cliched, and meaningless opening on the interwebs? Big question. So I turned to a big, AI-powered brain for answers — my GPT-powered copywriting robot, “B-9?” Our conversation — word-for-word — below… 🤖 🤖 🤖 MeHey, “B-9?” What is…
Read More >>Join us Today (Oprah-inspired, Legend-endorsed)…
It’s not everyday that a marketing legend applauds you for doing something that would “make Oprah proud.” But chalk one up for Ted Prodromou and me. That happened earlier this month when the great Brian Kurtz wrote this post about the Mastermind Book Club. If you’ve never attended a Book Club meeting, today’s your chance. 2:30 p.m.…
Read More >>Rudolph the Red-Nosed Lead Magnet
Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…
Read More >>Search the Blog...
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
JOIN OUR EMAIL LIST
Three times a week, we send emails to our subscribers with stories with marketing lessons, recommended resources and other valuable content.
You can unsubscribe at any time. And we won't share your contact info with anyone.