You Don’t Have to be a Genius to Generate “Genius” Content


Earlier this week, a happy reader replied to one of my emails and called it “genius.”

I have a love/hate relationship with notes like that.

On one hand, I’m delighted she’s delighted. When I send an email, I aim to captivate and delight readers.

On the other hand, I don’t like readers to think I’M a “genius.”

My emails captivate and delight not because I’m a “genius” (I’m not). They captivate and delight because I have systems and habits I employ to generate ideas and produce content that works.

If you believe your favorite content creators are “geniuses,” it’s too easy to assume,”They have IT. And I don’t.”

It frames content creation as a magic art, reserved for the special ones, the geniuses.

Don’t buy that bull.

If you believe — as I do — that content creation is more craft than art, more about systems and habits than magic, you will know…

You can create content that delights and captivates prospects and inspires them to buy. You don’t have to be a “genius.”

On Monday, I’ll announce a masterclass all about the systems and habits I employ to add personality to my copy — so you stand above the masses of boring, robotic content creators.

Until then, enjoy your weekend.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.