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STORY POWER MARKETING

Proven Methods to Create Client-Attracting, Profit-Generating Content -- Without Getting Stuck

Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

A woman yawning with her hand on her head, eyes closed, and a thought bubble that says, GET ME OUT OF HERE! The background is pink with polka dots, in a comic book style.

If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

An older man smiles and extends cash forward while holding a wallet. A speech bubble says, I LIKE IT! LETS DO THIS! The background is purple with a dotted comic-style pattern.

POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

A woman with a shocked expression holds her head with both hands. A coffee cup sits in front of her. A comic-style speech bubble reads, WHAT!? NOT AGAIN! on a blue dotted background.

The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

A smiling man in a suit sits at a laptop, raising his fist in excitement. A speech bubble next to him says “YES!!!” The background is blue with polka dots, giving a comic book style effect.

Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

A yellow comic-style burst with blue outline contains the bold black text WE CAN HELP in all caps, set against a pattern of small orange dots.

HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

A yellow starburst shape with blue edges and a dotted pattern, featuring the number 2 in bold black font at the center.

DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

A yellow starburst shape with a blue outline and small orange dots, featuring a large black number 3 in the center.

POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

Cartoon-style illustration of a smiling man with short hair and a suit jacket, with a speech bubble that says HELLO on a blue, comic book-style background.

"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

A smiling man with short brown hair wearing a red shirt is illustrated against a dotted brown background. A speech bubble above him says, “HIGHLY RECOMMENED!” with a typo in recommended.

Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

A smiling man in a suit is illustrated with a comic-style background and a speech bubble that says, “…ATTRACTED IDEAL CLIENTS…”.

Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

Illustration of a woman with brown hair and a light blue shirt smiling, against a blue comic-style background. A speech bubble says: “A MESSAGE THAT GETS RESULTS.”.

Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

The Time Ultra-conservatives and Hippies United

By Tom Ruwitch | December 9, 2025

Come and listen to my story ’bout a man named Jeff……a poor marketer who found riches by uniting hardcore, ultra-conservatives and tree-hugging hippies.I know that seems impossible these days, but it happened not that long ago.Our story starts just after the turn of the millennium, in 2002, when the Internet was still toddling around in…

RecomMONDAYtions ~ 2025.12.08

By Tom Ruwitch | December 8, 2025

Recommended Video 📈 Just Get Started! Moving From Learning To Doing Jeff Walker breaks down the gap between knowing and doing — and why the only real fix is to start before you feel ready. It’s a short, honest reminder that your first steps won’t be perfect, and that’s the whole point. Worth a watch if…

The Best Business Investment I’ve Ever Made

By Tom Ruwitch | December 5, 2025

I’m sitting on the terrace at the Ritz-Carlton Tiburón in Naples, Florida, sipping fresh-squeezed orange juice and getting ready for day two of the two-day “Elite Mastermind” with Dave Dee. Our group meets with Dave every Monday morning for one hour on Zoom. Every quarter, we have two-day retreats — two times on Zoom, two…

What’s Your Claim to Fame?

By Tom Ruwitch | December 4, 2025

Yesterday, I told you about Joe Weiss, and how he turned his humble beach-side fish shack into a world-famous restaurant. The seafood restaurateur who brought stone crab claws to the masses. Without stone crabs, Joe may have been just another business owner, struggling to attract client Which got me thinking… What’s your claim to fame?…

Joe Turned Trash to Treasure and Built an Empire

By Tom Ruwitch | December 3, 2025

From a seaside cafe, Miami Beach, Florida… Melissa and I had a spectacular dinner last night at Joe’s Stone Crab — a legendary restaurant in the heart of Miami’s South Beach neighborhood. Before Joe’s, stone crabs weren’t a thing. I mean they existed, scuttling along the sea floor and such. But humans didn’t want to catch, cook,…

The Worst “Perfect” Subject Line Ever?

By Tom Ruwitch | December 2, 2025

A few months ago, I tried one of those AI-powered subject line checkers and it blew my mind — in a bad way. I fed it some of my best-performing subject lines, and the AI spit back scores of 42%, 56%, and 58%. So I ran some experiments to determine the “perfect” subject line according…

RecomMONDAYtions ~ 2025.12.01

By Tom Ruwitch | December 1, 2025

Recommended Humor 🔐 Chasing the Algorithm If you’ve ever found yourself trying to decode how to get your posts and ads seen on Facebook and other social media sites, you have to see this cartoon and post by Tom Fishburne (a.k.a. The Marketoonist). So much wisdom and humor in this. Recommended Video 😂 The Power of Laughing at Ourselves…

Dumb Holiday Thief & Great Holiday Offer

By Tom Ruwitch | November 28, 2025

My favorite holiday shopping story… The setting: A big box store in Belleville, Illinois in 1993. A customer leaves her credit card behind after buying a bunch of holiday gifts. Instead of returning the card to the customer, the clerk keeps the card and uses it to pay for a holiday shopping spree at the…

Thanksgiving Gratitude

By Tom Ruwitch | November 27, 2025

I woke this morning in a house that isn’t mine. A rental house. The place we’ve been staying since May… …when an EF3 tornado (160 mph winds) ripped the roof of our house and leveled our yard. It’s been a rough year. We fired the first contractor. We’re waiting on the second to begin repairs.…

Is Your AI-generated Copy Any Good?

By Tom Ruwitch | November 26, 2025

See if this story rings a bell… You open your laptop. Cursor blinking. “I should send an email…” 30 minutes later, you’ve written three sentences. Deleted two. Stared at your inbox. Checked LinkedIn. Made coffee. Still nothing worth sending. So you do what everyone else is doing. You ask ChatGPT to write it for you.…

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