Monday Mash-Up ~ Vol. 2, Ep. 19

ted talk

Productivity Tips
Overcome Email Overload

My friend Cathy Sexton preaches productivity. Here are some great tips to manage all the flood of emails so you can keep your head above water and maximize productivity.

Recommended Viewing
Class Action Park

In a sleepy northern New Jersey community not far from New York City, a crooked stock trader named Gene Mulvihill built an amusement park in the 1980s. He was banned from Wall Street, and “Action Park” in Vernon Township, NJ was his scheme to make a few bucks.

The problem: Mulvihill didn’t hire experienced engineers to design the rides. He designed some himself. Or he accepted ill-conceived designs from others.

Teenagers flocked to the park that included death-defying water slides, alpine slides, go karts, speed boats and other high-action attractions.

The problem: Many were injured. A few didn’t survive.

HBO’s “Class Action Park” tells the story. On one hand, it’s a story of a bold businessman who had a “vision” and went for it. But Mulvihill is not a business roll-model. Most of the lessons here land in the “don’ts” column of your Dos-and-Don’ts tally for business creation.

This is an entertaining and sad story.

Recommended Viewing
Why Storytelling is So Important in the Digital Era

Here’s a great TED talk that emphasizes the importance of communication — especially storytelling — in this age of digital disruption, short attention spans, and more screen time.

Recommended Reading
Never Split the Difference

Chris Voss was was the lead international kidnapping negotiator for the Federal Bureau of Investigation before becoming a business coach and consultant.

Never Split the Difference is wildly entertaining and informative book.

Voss shares detailed accounts of his FBI days. With each story, he reveals valuable lessons that will make you a better negotiator — whether you’re finalizing an important business deal or trying to convince your kid to clean their room.

This is one of the rare business books that I call a page-turner.

Words to Ponder…
From Bob Dylan

Bob Dylan turns 80 today (May 24, 2021). Here are two things he said:

“A hero is someone who understands the responsibility that comes with his freedom.”

“There is nothing so stable as change.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.