Invitation to Meet a Marketing Legend
I remember the first time I read Brian Kurtz’s book “Overdeliver” and got to the part where he refers to your email list as “your online family.”
I thought, “What a great way to describe your list!”
Kurtz’s idea: Your list is not some inanimate asset. It’s a collection of human beings — all who can benefit from your insights and your products/services.
You need to “treat them with respect and care they deserve,” Brian writes. And…
…you have to market and sell.
Brian writes: “This book is going to teach you how to sell aggressively without ever losing sight of the people you are selling to or compromising the respect and care they deserve.”
I can hear the naysayers now asking, “But isn’t it disrespectful to ‘sell aggressively?'”
Brian’s (and my) take: Not if your products and services help them. In fact, sharing your products and services with them IS the respectful thing to do.
From page xxiii: “When marketers understand what they’re doing at the deepest level and act with integrity and purpose, their work becomes a vehicle for bringing positive change into the lives of people they serve.
“But let me be clear: It doesn’t matter if your product or service saves lives, transforms businesses, heals relationships, or just makes you outrageously wealthy. It cannot and will not make an ounce of difference to anyone until you decide to aggressively sell it…”
(Can I get an “Amen?!”)
All those words from Brian come from the introduction of “Overdeliver.”
The Introduction, alone, delivers more marketing wisdom…
…the Introduction OVERdelivers more marketing wisdom than entire bestselling marketing books contain.
Nine “marketing fundamentals” just in the Introduction!
And Brian is just getting started.
Read this book and then read it again.
I’m reading it for the third time. And on Thursday, October 26 at 2 p.m. ET, Ted Prodromou and I will lead a discussion about the book with members of the Mastermind Book Club.
Our special guest at the Book Club meeting will be…
…marketing legend Brian Kurtz.
(You saw that coming, didn’t you?)
And you, dear member of my online family, are invited to join us.
All you have to do is join the Mastermind Book Club here. We email meeting reminders (with the Zoom link) to members.
If you don’t have time to read the book before the meeting, worry not.
Many members attend the meetings — and get lots of value — without reading the book.
My suggestion: Grab the book and invest at least10 minutes. That will get youi through the introduction.
You’ll have plenty to chew on for the meeting. You can finish the book (you’ll want to) when you have time.
One last thing…
…if you can’t join us on Oct. 26, join the club anyway. We record the meetings and post them in our online community.
Don't go away yet..
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