Great First Date, Didn’t Call

first date

When I was younger (and lonelier), I wrote a song called “Unrequited Love.”

I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date.

No reply. No more dates. Sad story.

I’m thinking of writing a similar song today. I might call it “Prospect Alone at the Altar.”

This goes back to the email I received last week. In my email to you last week, I wrote about the great cold-call email I received from Ramon who was pitching payroll management software and services. 

I replied to Ramon. Told him I’d like to get together on the phone.

I want to get to know his business. I think there may be a relationship in our future. I might want to purchase his software.

No reply. No second date. Sad story.

I don’t know what happened to Ramon. He may have a valid reason for not following up with me.

So I won’t rip Ramon directly here.

Instead, I’m going to rip marketers, in general.

So many marketers are really good at the first date…

…but they’re lousy at following-up.

Marketers spend big bucks and long hours attracting leads.

They send excellent cold-call emails.

They master the search engines and drive big traffic to their websites.

They create clever ads that draw in prospects.

They collect business cards at trade shows and networking events.

And then what?

Too often, they don’t have a plan to engage prospects who are interested. Too often, they leave prospects alone at the altar.

So before you spend a dime or a minute on attracting new leads, plan how you will…

…follow-up and engage with those who are interested…

…identify who are qualified prospects and who are not…

…close the deal…

…maximize the relationship so you both benefit.

Maybe Ramon had a plan. But I doubt his plan was to ignore a qualified prospect who told him, “Let’s talk.” 

First dates are easy.

After the first date?

It’s up to you to write the happy song.  

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.

Leave a Comment