Do Toddlers Write Better Emails? You may be Surprised…
Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman:
“Want your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just don’t use them. Why? Because big words don’t sound natural.”
Right on, Justin.
Reminds me of the time I heard some smarty-pants radio hosts call a song “casual profundity.” After looking up “profundity” in the dictionary, I sent an email mocking that mouthful of unnatural-ness.
I wrote, “There’s often a simpler word. A shorter word. A more widely-known word.
In most cases, you can find a simpler, shorter, widely-known word that means the same as the big word. The small word paints the same picture, tells the same story.”
And, as Justin points out: The small word sounds more natural.
More conversational.
More human.
More personality-er.
That word, “personality-er” – I borrowed it from Justin.
He sells a thing called the “Write More Personality-er Workshop – 57 Ways to add punch, power & pop into your everyday writing.”
And I bought it for $169.
Worth every penny.
You can get it here: https://www.justinblackman.com/copyworkshop.
No kick-back for me. I’m sharing this because it’s great…
…and because this tip about big words will help you turn emails from trash to treasure.
I thought about weaving the tip into my workshop later today – How to Transform Your Emails from Trash to Treasure (details and registration here)…
…but I already have five great tips lined up for you.
This is a 5in25 workshop – 5 tips in 25 minutes, followed by Q&A.
If I include the tip about big words, that would make 6.
A “6in30 workshop?’ Not as catchy, is it?
So, consider this a bonus tip (thanks, Justin, for letting me share some stuff from your paid program).
If you want 5 more tips, sign up for the workshop.
Today (Friday, June 3). It starts at 12 p.m. EDT, 9 a.m. PDT.
You don’t have to pay a single penny to attend.
But I won’t record it.
So no tips for no-shows.
Click the button below to register…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
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