Ditch the Tricks. Here’s Why…

A story pulled from the pages of the “Story Power Profit Pack” (Pointer #30)…

Ditch the Tricks

In late 2022, I got an email from big-time marketer Ryan Deiss with the subject line “Re: Refund Request.”

I opened the email, thinking, “I don’t recall buying anything and requesting a refund. Maybe this is a mistake. Maybe a co-worker did this.”

Turns out it was a trick.

I hadn’t asked for a refund.

Here’s what the email said: “Thomas, Our refund policy is clear. We offer a 30 day, 100% satisfaction guarantee on all our certifications and workshops or your money back. (Even when they are up to 83% off like they are right now.) Why? Because one of our core values is to love, honor, and respect YOU, our customer.”

Wow. I didn’t feel loved, honored, and respected. I felt tricked, humiliated, and disrespected.

You don’t have to trick people into consuming your content.

You don’t have to fool them into believing your mass email is a one-on-one personal message…

When you mislead a prospect to engage, it often burns you in the end.

You eventually end up with an angry ex-prospect who has discovered the truth or a customer who’s a bad fit and will be more trouble than they’re worth.

Play it straight. That’s the way to love, honor, and respect your prospects and clients.

The Profit Pack contains 52 strategies, tips, and tactics to transform your content from IGNORED TO ADORED.

Here’s a partial list of what you’ll harvest from the Profit Pack:

✔️ The three most important principles to turn your stories from feeble prospect-repellers to powerful client-attractors (#8, 10 & 11)

✔️ A marketing master’s secret recipe to conquer writer’s block (#3)

✔️ How to generate more sales without becoming a pitchy pest (#16 & 18)

✔️ 18 places I turn to find story ideas (#36)

✔️ The business-crushing advice storytelling “experts” dish out that you must ignore (#7)

✔️ Why acting “unprofessional” might be the secret to professional success (#6)

✔️ How to add spice and drama to your stories — without “crossing the line” (#47)

✔️ The most powerful marketing medium to turn cold leads into engaged prospects and then loyal clients (#41)

✔️ Story Power’s “3E Framework” for simple content creation — so you don’t have to master 10-step formulas, understand archetypes, or rehash the hero’s journey (#13)

✔️ Why your most popular content may not be your most profitable — and how to tell the difference (#49)

✔️ The difference between a worthless anecdote and a powerful story (#51)

✔️ Steve Jobs’ best presentation practice that you can adopt for your content (#28)

✔️ How to talk about your prospects’ fears — without coming off as a manipulative, “fear-based” marketer (#14)

✔️ A simple tactic to open your stories to draw ’em in every time (#48)

✔️ The secret to “procrastinate” productively and spark creativity (#38)

✔️ The best way to get prospects’ attention — according to a copywriting legend (#35)

Yesterday, I offered you the Profit Pack at its lowest price ever. That offer ended at midnight. But you can still grab it today for far less than the regular price.

Go here to grab it today.