Business-Building Wisdom from The Youngest Baseball Manager


I live in St. Louis, Missouri, USA where baseball is a big deal.

Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club.

He’s 35. That makes him the youngest manager in Major League Baseball.

He’s younger than a few of the players he’ll manage.

So, naturally, reporters asked Oli how he’ll establish authority, earn respect, win everyone over.

Oli’s response had nothing to do with the moves he’ll make on the baseball diamond.

Instead, Oli talked about building personal connections with his players. He talked about listening. He talked about empathy. He talked about caring.

He said: “Nobody cares how much you know, until they know how much you care.”

Oli didn’t coin that phrase. Theodore Roosevelt often gets credit for that.

Regardless of who said it, write it down, business people, and remember it.

If you want to establish authority, earn respect, and win over prospects, don’t try to wow them with your shiny widgets or your expertise.

Dig deep to discover what makes your prospects tick. Listen to what they say. Practice empathy.

Then create content that shows you get them. Meet them where they are. Know where they want to go. Create story-powered content that evokes their journey from before-to-after.

If prospects see themselves in your stories, they’ll lean in and pay attention…

…And you’ll establish authority, earn respect, and win ‘em over.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.