Business-Building Wisdom from The Youngest Baseball Manager


I live in St. Louis, Missouri, USA where baseball is a big deal.

Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club.

He’s 35. That makes him the youngest manager in Major League Baseball.

He’s younger than a few of the players he’ll manage.

So, naturally, reporters asked Oli how he’ll establish authority, earn respect, win everyone over.

Oli’s response had nothing to do with the moves he’ll make on the baseball diamond.

Instead, Oli talked about building personal connections with his players. He talked about listening. He talked about empathy. He talked about caring.

He said: “Nobody cares how much you know, until they know how much you care.”

Oli didn’t coin that phrase. Theodore Roosevelt often gets credit for that.

Regardless of who said it, write it down, business people, and remember it.

If you want to establish authority, earn respect, and win over prospects, don’t try to wow them with your shiny widgets or your expertise.

Dig deep to discover what makes your prospects tick. Listen to what they say. Practice empathy.

Then create content that shows you get them. Meet them where they are. Know where they want to go. Create story-powered content that evokes their journey from before-to-after.

If prospects see themselves in your stories, they’ll lean in and pay attention…

…And you’ll establish authority, earn respect, and win ‘em over.

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.