Bob Dylan’s Secret To Create Stand-out Stuff


I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.)

I did find a treasure, though. A vintage Zenith radio that belonged to my dad.

He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio — Jack Benny, Milton Berle, Burns and Allen, The Lux Radio Hour, The Green Hornet, The Shadow, The Lone Ranger. 

I picture Dad in his bedroom…

…ear cocked toward the radio…




Bob Dylan grew up in the same era. He, too, loved his radio.

He listened to radio shows late into the night. And all that listening made Dylan a better creator. 

Here’s how he described it in a 2015 article in The New Yorker:

“It made me the listener that I am today. It made me listen for little things: the slamming of the door, the jingling of car keys. The wind blowing through trees, the songs of birds, footsteps, a hammer hitting a nail. Just random sounds. Cows mooing. I could string all that together and make that a song. It made me listen to life in a different way.” 

“Listen to life
in a different way.”
That’s a good idea.

We live in an anti-imagination, creation-suppressing age.

TV and YouTube paint pictures for us. 

The internet diverts our attention and dulls our senses.

Robots ghost-write stories for marketers present the content as their own. 

No deep listening, visualizing, or imagining required — unless…

…you want to embrace your humanity and stand out as a creative, entertaining human.

If that IS what you want. If you…

…want want your voice to be heard above the robotic din and…

…wish be noticed, admired, and hired…

…you must listen to life in a different way.

Pay attention to the world around you in a different way.

Communicate and relationship-build with prospects and clients in a different way. 

Craft content in a different way…

…a human, story-powered way.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.