This Works Better Than Typical Testimonials
“Testimonials Stink.”
Ian Garlic said that…
…in his book “Video Testimonials That Land The Big Fish.”
They’re hurting your business, he says. And he’s right.
There’s an important difference between typical, boring, “look-at-me” testimonials and client-attracting, captivating “Video Case Stories.”
In typical testimonials, clients proclaim how great YOU are. If you plop such testimonials on your website, prospects will yawn and move on.
In Video Case Stories, clients share THEIR stories and experiences and the transformation you enabled.
Post those on your website, YouTube, and social channels. Prospects will discover you, and they’ll see themselves in these stories. They imagine you guiding them through the same journey. They want to learn more. They’re primed to buy.
Two steps to create Video Case Stories that sell:
1) Read the book, which you can get here. It’s short. You can plow through it in one or two sittings.
2) Join us today, live on Zoom, at the Mastermind Book Club as we discuss the book with the author, Ian Garlic. Here’s the link to attend: https://us02web.zoom.us/j/85197399862?pwd=0t3aKNz2vAnIb0ikfpxdbb4gpvR386.1&jst=2
No charge to attend the meeting. If you can’t make it, join the Club where we post all meeting replays.
Every month, Ted Prodromou and I choose a great business book for Club members to read and discuss. We meet live each month (usually on the fourth Thursday) to discuss the book and how to apply its lessons to our businesses. When possible, the author joins us for the discussion.
See you today in the clubhouse.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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