His Big Win Was No Accident
My friend and client Bill landed a big client for his legal practice last week.
The client came from a referral. Bill said the referral came “out of the blue.”
Turns out the guy who made the referral met Bill seven years ago and has been on Bill’s email list ever since.
Bill sends weekly emails. Those emails keep all on Bill’s list informed and entertained. The emails demonstrate his expertise. The emails build trust, earn respect, and keep Bill front of mind.
So when a long-time list member surfaces with a valuable referral, that’s no accident.
That’s a well-designed business system working as it should to nurture leads, inspire referrals, and generate sales.
Email marketing remains the most effective way to nurture and convert prospects.
Most business owners get this.
But many still don’t launch and maintain an effective, email-powered client-getting system.
How about you? Are you one of those business owners who knows email marketing works…
…but just can’t get started?
…or got started and stalled?
…or tried it, but couldn’t get the system to work right?
If yes to any of the above, let’s talk.
I’ve launched a new program to help business owners with strategy (design the system), tech (the machinery to run the system), and team (experts to build and maintain the system). We’ll even write the emails for you if you wish.
Reply “out of the blue,” and I’ll send you details about my new program, including how we handle strategy, tech, and team so you can finally have a system that runs (and grows) without you doing all the heavy lifting.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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