RecomMONDAYtions ~ 2025.08.11
Recommended Reading
šĀ Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2)
Ann Handley just dropped questions 13-24 of her writing self-audit.
They’re way more useful than the usual “check your grammar” advice.
My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize this as mine?”
She gets into the psychology behind good writing and the power of storytelling without being preachy about it.
Recommended Video
š”Ā Shep Hyken: The Taxi Cab Story
In this video, Shep Hyken tells a story about a Dallas taxi ride that completely surprised him. Yes, there’s a solid business lesson about customer service. But the way he builds suspense and flips your expectations is what makes this really worth watching.
Great example of storytelling done right.
(Thanks to Bobbie O’Connell for sharing this with me)
Recommended Books
šĀ The Obstacle is the Way
Ryan Holidayās The Obstacle Is the Way is based on a 2,000-year-old idea that the most successful, resilient, and unstoppable people share:
What stands in the way becomes the way.
This isnāt just some feel-good, rah-rah philosophy. Itās a clear-eyed, battle-tested approach to business and life.
Holiday draws on ancient Stoic wisdom and mixes it with modern stories of leaders, athletes, generals, and entrepreneurs who turned adversity into advantage.
Youāll learn how toā¦
- Stay calm under pressure
- Turn setbacks into fuel
- Build true inner strength
- Stop whining and start winning
Itās not a long book. But it packs a punch.
Thatās why Ted Prodromou and I chose it for this monthās Mastermind Book Club pick.
Weāll meet to discuss the book on Wednesday, August 28 at 2:30 p.m. ET (1:30 CT / 11:30 PT).
You can join the Club (free) atĀ MastermindBook.club.
Sign up now and weāll send you reminders and the Zoom link as the date approaches.
Podcast (The Story Power Marketing Show)
š” How to Laugh, Breath and Thrive Through Business Stress (Pete Alexander)
Professor Pete Alexander is the President of the greatest interior landscaping company in the San Francisco Bay Area ā Office Plants by Everything Grows. In addition, he has served as an adjunct college professor for several universities, where he has helped inspire thousands of students to develop and apply key concepts of marketing specifically to their areas of interest.
He’s also a TEDx speaker and best-selling author on reducing stress ā helping transform burned out workers into engaged employees. Lastly, but certainly not least, he is a certified Laughter Yoga Ambassador and improv comedy cast member, supporting his community to laugh more and stress less.
He and I discuss the power of laughter on managing business stress, overcoming rejection, and combating toxic perfectionism.
DISCUSSED IN THIS EPISODE
~02:10 The Power of Laughter in Overcoming Rejection
~05:31 Laughter as Medicine: Physical and Mental Benefits
~15:25 Discovering Laughter Yoga
~20:58 Seattle and Yoga Laughter Club
~21:44 Toxic Perfectionism: A Personal Journey
~25:48 Overcoming Toxic Perfectionism
~34:01 The Power of Focus and Avoiding Multitasking
FULL EPISODE VIDEO
Recommended Resource
š”Ā Free LinkedIn Mini Course
LinkedIn master Jason Osborn used to sell this course for $197. Now he’s offering it for free. Don’t worry. It’s still as relevant and good as it was when I paid for it.
If you want to elevate your LinkedIn game to generate consistent, high-quality leads on LinkedIn without being spammy, getĀ this short course.
Words to Ponder
Today, August 11, is Steve Wozniak’s birthday. The Apple co-founder once said this:
“A lot of things seem to be worth almost no money, but if you do them very well, and they help people fill a need, there’s a great business you can build around that.”
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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