Wisdom Teeth Dummy


When I was a dumb kid, I feared my IQ would drop if I had my wisdom teeth pulled.

I was over that by the time I was 19 and dating Kathy.

She had her wisdom teeth pulled the summer we dated. She couldn’t stand the pain.

I suggested she rinse with warm salt water. I had a tooth pulled, and warm salt water helped.

Her reply: “We don’t have any salt water around the house.”


“Do you have any SALT around the house?” I asked.

“Yes,” she said.

“How about WATER?” I asked.

Long pause. And then she said, “Ohhhhhhhhhhhhh. Yeaaaaah. Thanks. I’ll make some salt water.”

Maybe she once knew you don’t have to buy salt water at the Salt Water Store — but she forgot when her dentist yanked that wisdom from her.

Maybe she never knew…

We often have the ingredients. The recipe is easy. But we don’t realize how simple it is to put it all together.

So it goes with marketing and content creation.

I hear it all the time:

“I understand the benefits of email marketing, blogging and other content strategies. But I don’t have any content around the house. And it’s such a pain to create it.”

I used to think the same…

…Until I found the ingredients in my Gmail “Sent” folder.

Before I ever launched a blog or sent an email newsletter, I covered key topics — in individual emails to prospects and clients.

Here’s an example…

Over the years, multiple clients have asked me whether it’s OK to purchase an email list for their marketing. That’s a great topic for a blog post or an email newsletter.

If I search my “Sent” folder for “purchased list,” I find multiple emails in which I answered the question.

Cut the answer from my “Sent” folder. Paste it in a word processor. And I have a rough draft for a post or newsletter.

Sure, it needs some tweaking. But that’s a lot easier than starting from scratch.

What’s in your “Sent” folder? You may have the ingredients to make some great content.

That’s just one simple recipe for overcoming the pain of content creation. If you want some other recipes or generally need some tips or help with content creation, click here and see the “p.s.” below.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.

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