Willie Nelson and The Power of Creative Content

creative content

A few days ago, I began reading a book called Keep Going by Austin Kleon.

On the very first page, Kleon shares a quote from Willie Nelson. The quote keeps rattling around in my brain: 

“I think I need to keep being creative, not to prove anything but because
it makes me happy just to do it… I think trying to be creative, keeping
busy, has a lot to do with keeping you alive.”

Wow! I love that.

The best business stories deliver important, relevant ideas in an entertaining, CREATIVE way.

I talk a lot about the power of creative content — how it captivates prospects and inspires them to act.  

But it’s not just about prospects.
It’s about YOU, the content creator. 

When we dish out the same old blah-blah-blah content, it feels like work.

It’s drudgery.

It’s hard.

It’s dull…

…for us to create and for prospects to consume. 

But when we’re creative, it’s fun.

It’s fulfilling.

It gets us going.

It reminds us what makes us human.

It keeps us alive. 

What do you think? (Reply and let me know.)

Thanks for reading. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.