Why Project Managers Make Great Marketers
Yesterday, I ran a group training for my Story Generator VIP members.
I showed them how to boil down storytelling to a simple process of gathering the building blocks and then assembling them.
“We don’t write copy,” I told the VIPs. “We assemble it.”
When you learn the simple process (the gathering), the “hard part” (writing the business-building story) becomes so much easier too. No more writers block. No more frustration. Better stories. More sales.
A few hours before that training I heard a master copywriter named Jack Turk share his tips for quickly producing sales-generating copy.
Before becoming a sought-after copywriter, Jack worked for 15 years at Microsoft as a project manager and game designer. He was all about developing project plans and systems and then implementing them.
After Microsoft, he became a professional copywriter. For several years, Jack was the lead copywriter for the great Dan Kennedy. That’s the copywriting big-time.
In his presentation, Jack said, “You’re not a writer…
…You’re a project manager.”
That’s another way of saying “We don’t write copy. We assemble it.”
I know lots of people who are GREAT project managers. They know how to conduct research. They know how to gather pieces. They know how to organize them. They know how to rinse and repeat.
But ask those people to write powerful stories that sell, and they throw their arms up in frustration. They think it’s too hard for them — maybe even impossible. They think that storytelling and copywriting are mysterious arts, reserved for gifted masters.
If you believe that, you’re making a big mistake. You can create powerful, business-building stories.
If you can conduct research, gather the pieces, and organize them, you can create powerful stories that captivate prospects and inspire them to buy your products and services.
I show you how to get started in my free training: “How to Harness the Magnetic Power of Stories…” That training, alone, will show you powerful ways to gather the building blocks you need to assemble business-building stories. And it’s free to attend.
Click here for all the details and to register.
Thanks for reading.
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