Monday Mash-Up ~ Vol. 2, Ep. 14

ariely

Recommended Listening
How To ‘Futureproof’ Yourself

Kevin Roose is a tech columnist on for the New York Times who has a new booked called Futureproof: 9 Rules for Humans in the Age of Automation.

He was on NPR’s Fresh Air earlier this month to discuss the book and how artificial intelligence is changing our lives.

This is a fascinating — sometimes frightening — interview.

More Recommended Listening
Maria Sharapova on Big Questions

Maria Sharapova is a tennis champion turned successful entrepreneur. Last year, she was a guest on Cal Fussman’s Big Questions podcast.

I loved that interview and learned a ton listening to it.

Today is Sharapova’s 35th birthday. Seems like a good day to share this interview with you.

Recommended Reading
Emotional Advertising Works Better

Story-powered marketing works because it fires up the emotional site of prospects’ brains — and humans make buying decisions on emotion.

Here’s a great article that shows how emotionally driven advertising outperforms “rational” advertising.

More Recommended Reading
Predictably Irrational

Dan Ariely is not a marketer, but I’ve learned a lot about marketing from him.

He’s a behavioral psychologist, and Predictably Irrational is a book that debunks the idea that humans behave in rational ways.

If you want to understand prospects and customers better and hone your marketing accordingly, this is a must-read.

Words to Ponder
Dan Ariely on Senseless Economics

“Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

Thanks for reading.

p.s. People keep showing up and telling us how much they enjoy our free trainings so we keep hosting them: “How to Harness the Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act…” Details and registration here

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.