Why I Dumped This Rotten Trickster…


I got an email the other day with the subject line that said, “Receipt for P’pal payment…” It came from a marketer named Victory Akpos. I bought software from him last month.

I couldn’t understand why Victory sent a receipt now, weeks after my purchase. I worried that, maybe, I accidentally signed up for something I didn’t want.

So I opened the email and found…

…a screaming, in-my-face pitch for another product.

A receipt? Nope.

This was just a trick to get me to open the email.

So I scrolled to the bottom of this rotten email and opted-out.

You know the old song, “Breaking Up is Hard to Do?”

This was NOT hard. Couldn’t have been easier. Scroll and click. Opt out. Bye bye, Victory. We’re finished!

I don’t like to be tricked — especially when the trick fuels anxiety (as in, “Oh no…Did I accidentally sign up for something I didn’t mean to buy?”).

I don’t trust tricksters — especially those who already connected with me and who already have some of my money.

Trust. It’s a big deal in marketing. Work hard to earn it. Work harder not to squander it.

Some marketers don’t care about that. For them, it’s all about quantity, not quality.

They’re approach: Mislead the masses and upset a few.

“No big deal,” they think, “There are plenty of suckers out there who won’t notice or won’t care. I’ll sell to the suckers.”

You don’t need to market like that.

If you need to trick people to open your email, your content probably wasn’t worth sending in the first place.

You can attract new clients without tricking them.

Provide real value — by creating relevant, informative, entertaining content. I can help you do that (see the p.s.)

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.