How Intention and Action Lead to Beautiful Creations


My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.)

In her post, Caren wrote, “I stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.”

I loved the post, and I shared it.

But I had a small bone to pick with Caren. She wasn’t giving herself enough credit for how she created that photo.

Here’s what I said on LinkedIn when I shared her post:

“Thank you, Caren Libby, for capturing some beauty with your lens… and sharing it on LinkedIn. There’s a business and creation story here… You said you ‘stumbled’ upon this. But it was no accident. You were out there, in the park, with your camera, hunting. You didn’t know what you would stumble upon, but you knew you would stumble upon SOMETHING — because you were out there. We don’t create unless we get out there.”

In her LinkedIn profile, Caren calls herself a “Visual Storyteller.” She constantly explores Forest Park and the other photo-worthy spots around St. Louis. She puts in time. She walks the miles. She gets out there and works.

She didn’t “stumble” upon those Black-Eyed Susans. She discovered them because she was marching around Forest Park, intending to see something so she could create a beautiful photo.

That’s how we humans create — with intention and action. It’s not magic. We all have it in us.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.