This Email is About Taylor Swift (Kind Of)

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Taylor Swift is in the news…

…again.

And I want to understand why.

So I turned to the one-and-only who could help me make sense of this…

…my great and powerful GPT-powered copywriting robot, B-9(?).

Here’s our conversation:

Me:

Hey, B-9(?), what’s the big deal about Taylor Swift?

B-9(?):

Hey Tom! Well, she’s a mega-talented singer-songwriter known for her relatable lyrics and catchy tunes. Plus, she’s had a massive impact on pop culture for over a decade. What’s not to love? 😉

Me:

I saw on TV this morning that a woman and her daughter are buying last-minute flights and expensive tickets to go from Atlanta to Newark and attend the Chiefs-Jets game. Why? Because Taylor will attend the game to cheer for her boyfriend(?) Travis Kelce. WTF!?

B-9(?):

Haha, the power of Taylor, right? Fans go all out when it comes to supporting their faves and catching a glimpse. And yeah, celeb relationships always get people buzzin’! 😄

Me:

But this mother and her daughter won’t get anywhere near Taylor!

B-9(?):

True, but for some fans, just being in the same space or catching a distant glimpse is worth it. The thrill is real! 🌟😂

Holy Mind-Blower, Batman! That’s one smart GPT-powered copywriting robot.

Grab a sheet of paper. Pull out a Shapie. Write this in ALL CAPS, big and bold. And then tack that paper on the bulletin board next to you so you can see it every time you sit at your desk…

“THE THRILL IS REAL!”

Ever wonder why 25 million people have purchased Chia Pets?

The thrill is real.

Ever wonder why people pay $39.90 to name a star (or $59.90 for a constellation)?

The thrill is real.

Ever wonder why a mother and daughter would drop hundreds of bucks on plane and football tix to (maybe) catch a distant glimpse of Tay-Tay?

The thrill is real.

There’s no rational explanation for why Mom and daughter have high-tailed it to Newark.

There’s no rational explanation for all those Chia Pet and National Star Registry sales.

But buyers aren’t rational. They’re emotional.

Those emotions may be 95% irrational. But they’re 100% real.

My pal B-9(?) reminded me:

Our job as marketers is not to find a rational explanation for their desires. Our job is to recognize and tap into their emotional desires.

That applies if you’re selling Taylor Swift, Chia Pets, and star registrations.

That applies to EVERYTHING you SELL.

Great marketing begins with discovering what makes your prospects tick — emotionally.

Story Power Principle #1: Keep the focus on prospects’ emotional journey.

When you start there, you can assemble captivating, client-attracting content that inspires prospects to hire you.

The Story Power Profit Pack can help you do that. You can buy it here.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.