The One Word That Can be The Difference Between Success and Failure


I nearly no-showed for a meeting with a new LinkedIn connection last week.

The connection, Terri, sent me a message to tell me she was waiting in the Zoom room.

I had forgotten our meeting. I was eating lunch, oblivious, when Terri’s message arrived.

I joined the Zoom room, tail between my legs, apologizing, embarrassed.

Terri forgave me quickly and graciously.We had a great meeting.

Terri helps business leaders focus on their strengths to achieve peak performance.

We discussed the importance of mindset.

We discussed how, when marketing, we need to meet prospects where they are. We need to acknowledge prospects’ problems and empathize. But we should emphasize their strengths and positive outcomes.

We talked about the difference between manipulation (unethical) and persuasion (ethical).

As our conversation ended, we agreed to meet again, and I said: “I won’t be late next time.”

Terri replied: “You mean, ‘You WILL be on time.’’”

Thank you, Terri, for helping me adjust my perspective!

“I will be on time…” vs. “I won’t be late.”

“Will” vs. “Won’t”

The distinction may seem subtle, even meaningless to some.

But if you want to achieve peak performance, you have to focus on what you WILL do, not what you WON’T do.

And that begins with the little promises you make to yourselves and others…

“I will be on time” (not, “I won’t be late.”)

“I will get a hit” (not, “I won’t strike out.”)

“I will impress this prospect and close the sale” (not, “I won’t screw up the presentation.”)

“I will deliver the report on Monday” (not, “I won’t miss the deadline.”)

Mindset matters. Little adjustments like these add up.

If you want to be on time, if you want to get a hit, if you want to impress and close the sale, if you want to deliver, if you want to achieve peak performance…

…focus on your strengths. Declare you WILL do it.

And it will happen.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.