The One About the Naked Yoga Guy


I mentioned last month how I scarfed down more than 37,238 cookies — give or take — over the holidays. And last year I made nine too many excuses NOT to workout.

So this month, I’m back in my home gym — biking, rowing, lifting, sit-upping, and tread-milling.

⬇ Artist’s rendering of me after my work-out ⬇

⬇ Just kidding! I actually look like this after I workout ⬇

(keep scrolling, please)

I prefer to conduct my workouts and post-exercize-pass-out in the privacy of my own home — away from prying eyes.

Sigmund Freud would tell me that has something to do with those times in the Conway School gym, when Ms. Frank pointed at the 13,000-foot rope hanging from the rafters and barked, “Climb to the top.”

I tried. I really tried. But… (you know the rest). My classmates’ snickers still echo in my head.

So no public workouts for me, thank you very much. All you gym rats can snicker at THIS guy, instead…

All of this ⬆ ⬆ ⬆ reminds me of one of my all-time favorite weird news stories…

A guy walked into a Planet Fitness in New Hampshire, stripped to his birthday suit, and began yoga-ing — right there, in front of all those prying eyes. 👀

When the police arrived and began to haul him away, Naked Yoga Guy acted all innocent and said,

“I thought this was a ‘judgment free zone.'”

🤣 😂 🤣

It’s that time of year when Planet Fitness plasters the airwaves and internet with ads promoting itself as, you guessed it…

“…The Judgment Free Zone.”

Those ads work because of all those people, like me, who couldn’t climb that 13,000-foot rope in gym class, or face-planted on the fitness center treadmill, or…

…you get the point.

Planet Fitness ads speak directly to the prospect. They say, “I know you. I know how you feel. I understand your fears and anxiety. I have an answer for you.”

Successful marketing begins with knowing your prospects and what they’re feeling.

Unsuccessful marketing starts with product and service pitches: “Here’s the product or service I sell. Here are a few features. Wanna buy?”

Resolve this year to know your prospects. Create content that makes prospects say, “You get me! You really, get me!”

Do that, and you’ll be the Champion in your niche.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.