The One About the Naked Yoga Guy
I mentioned last month how I scarfed down more than 37,238 cookies — give or take — over the holidays. And last year I made nine too many excuses NOT to workout.
So this month, I’m back in my home gym — biking, rowing, lifting, sit-upping, and tread-milling.
⬇ Artist’s rendering of me after my work-out ⬇
⬇ Just kidding! I actually look like this after I workout ⬇
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I prefer to conduct my workouts and post-exercize-pass-out in the privacy of my own home — away from prying eyes.
Sigmund Freud would tell me that has something to do with those times in the Conway School gym, when Ms. Frank pointed at the 13,000-foot rope hanging from the rafters and barked, “Climb to the top.”
I tried. I really tried. But… (you know the rest). My classmates’ snickers still echo in my head.
So no public workouts for me, thank you very much. All you gym rats can snicker at THIS guy, instead…
All of this ⬆ ⬆ ⬆ reminds me of one of my all-time favorite weird news stories…
A guy walked into a Planet Fitness in New Hampshire, stripped to his birthday suit, and began yoga-ing — right there, in front of all those prying eyes. 
When the police arrived and began to haul him away, Naked Yoga Guy acted all innocent and said,
“I thought this was a ‘judgment free zone.'”
🤣 😂 🤣
It’s that time of year when Planet Fitness plasters the airwaves and internet with ads promoting itself as, you guessed it…
“…The Judgment Free Zone.”
Those ads work because of all those people, like me, who couldn’t climb that 13,000-foot rope in gym class, or face-planted on the fitness center treadmill, or…
…you get the point.
Planet Fitness ads speak directly to the prospect. They say, “I know you. I know how you feel. I understand your fears and anxiety. I have an answer for you.”
Successful marketing begins with knowing your prospects and what they’re feeling.
Unsuccessful marketing starts with product and service pitches: “Here’s the product or service I sell. Here are a few features. Wanna buy?”
Resolve this year to know your prospects. Create content that makes prospects say, “You get me! You really, get me!”
Do that, and you’ll be the Champion in your niche.
Don't go away yet..
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