Rudolph the Red-Nosed Lead Magnet

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Now that we’re finished gobbling Turkey, let the holly, jolly season begin.

And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.”

I watched it earlier this week for the 38-gazillionth time.

The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the Rudolph story.

May worked for Montgomery Ward department store in Chicago. Every year, Montgomery Ward gave away a coloring book to entice children and their parents to visit the store.

In 1939, the company decided to create the book in-house to save money.

Enter 34-year-old May who spent most of his time writing Montgomery Ward catalog copy. May later said he was a small, shy boy who “had known what it was like to be an underdog.”

His tale of the underdog reindeer was a smash hit.

In the book’s first year of publication, Montgomery Ward gave away 2.4 million copies.

That’s a lot of holiday shoppers. And therein lies the lesson for you.

If you’re mining for silver and gold in your market, create a free-giveaway to entice prospects to visit you.

Marketers call that a lead magnet. And “Rudolph the Red-Nosed Reindeer” will go down in history as one of the great ones.

Making a lead magnet works depends not just on the content you give away, but also on how you follow-up with those you attract.

The follow-up is the part most people get wrong so their lead magnets flop.

Next Thursday, December 7, at 2 p.m. ET, I’ll host a complimentary workshop to show you how to create prospect-attracting lead magnets and automated follow-ups that generate sales.

I will record this training and share it with those who register for the event.

Big Bonus Opportunity for Early Birds

If you tell me today you’re interested in attending, I’ll enter you in a drawing to get a valuable done-for-you bonus. I’ll randomly select one person whom I’ll help create a downloadable e-book (lead magnet) and email follow-up sequence.

I’ll draw the winner next week during the training. But you have to tell me TODAY that you’re interested if you want to be entered in the drawing.

Reply to this email with RUDOLPH, and I’ll enter you in the drawing. I’ll share event registration details later this week.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.