I’ve Invented a New Holiday…


I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…

⏰ Tick-Tock Tuesday ⏰

Get me two aspirin and something strong to wash ’em down with…

…because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head. 😵

Don’t get me wrong. I like door-busing discounts as much as next guy.

But if I see another headline that screams “TIME IS RUNNING OUT,” I’m gonna blow a cyber-gasket.

Here’s a subject-line sampler platter — some Cyber Monday leftovers, scraped directly from my inbox yesterday:


The Countdown is on — T-7hrs before it’s GONE ⏰

⏲️ The final countdown starts now…

❗⏲ [BONUS] ends at midnight tonight

🔥 A Few Hours Remain, And Our Black Friday Prizes Are Running Out!

Last chance! Hurry up to save up to $627 for Cyber Monday 🕗 🕗 🕗

Wow! That last one had — count ’em — THREE clock emojis. (Tick-tock, tick-tock, tick-tock).

Talk about scarcity run amok!

And that sampler platter barely scratches the surface.

🎶 I’ve got a (FOMO) fever of a hundred and three! 🤒

What does this mean for you and your business?

Honestly, I’m not sure. My head hurts too much to offer you meaningful business advice.

Scarcity drives sales. But I have to wonder whether all these ⏰ tick-tock ⏰ marketers will reach a point of diminishing returns.

Taking off my marketers hat, and reporting to you as just another consumer in the Cyber Monday sea…

…I tell you: I feel diminished.

And (with my marketer’s hat back on), I say: That’s no way to make a prospect or customer feel.

What do you think? Please reply and tell me how you’re feeling on this first-ever Tick-Tock Tuesday.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.