Rudolph the Red-Nosed Lead Magnet

Now that we’re finished gobbling Turkey, let the holly, jolly season begin.

And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.”

I watched it earlier this week for the 38-gazillionth time.

The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the Rudolph story.

May worked for Montgomery Ward department store in Chicago. Every year, Montgomery Ward gave away a coloring book to entice children and their parents to visit the store.

In 1939, the company decided to create the book in-house to save money.

Enter 34-year-old May who spent most of his time writing Montgomery Ward catalog copy. May later said he was a small, shy boy who “had known what it was like to be an underdog.”

His tale of the underdog reindeer was a smash hit.

In the book’s first year of publication, Montgomery Ward gave away 2.4 million copies.

That’s a lot of holiday shoppers. And therein lies the lesson for you.

If you’re mining for silver and gold in your market, create a free-giveaway to entice prospects to visit you.

Marketers call that a lead magnet. And “Rudolph the Red-Nosed Reindeer” will go down in history as one of the great ones.

Making a lead magnet works depends not just on the content you give away, but also on how you follow-up with those you attract.

The follow-up is the part most people get wrong so their lead magnets flop.

Next Thursday, December 7, at 2 p.m. ET, I’ll host a complimentary workshop to show you how to create prospect-attracting lead magnets and automated follow-ups that generate sales.

I will record this training and share it with those who register for the event.

Big Bonus Opportunity for Early Birds

If you tell me today you’re interested in attending, I’ll enter you in a drawing to get a valuable done-for-you bonus. I’ll randomly select one person whom I’ll help create a downloadable e-book (lead magnet) and email follow-up sequence.

I’ll draw the winner next week during the training. But you have to tell me TODAY that you’re interested if you want to be entered in the drawing.

Reply to this email with RUDOLPH, and I’ll enter you in the drawing. I’ll share event registration details later this week.