RecomMONDAYtions ~ 2026.04.20

peet van

Tech Tip

Control of Your Domain to Avoid Digital Nightmares

You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so when it’s time to move a website or set up a new landing page, they’re stuck.

In this short video — which I generated with NotebookLM, based on a content outline I created — I walk through what you need to do with your domains to make sure you remain in control.


Attention Authors

Fathom Notetaker (New and Improved)

I’ve been using Fathom’s AI notetaker for 2+ years and have loved everything about it — except that it shows up as an “attendee” at meetings.

That has changed with the Fathom’s new and improved Version 3.0. The “Bot-Free” feature allows you to record audio from a meeting (and AI-generate detailed summaries and notes) without having the Fathom bot visibly attend.

Here’s a video that tells you all about it…


Recommended Event

Turn Your Book Into More Clients, 3X Profits, and Greater Freedom in 2026

If you’ve written a book but it hasn’t led to the business growth and prosperity you desire, join me on May 7 at 6:30 p.m. for a free training where I’ll reveal how savvy authors use their book to attract leads, land better clients, and boost profits — without tech headaches or burn-out. Watch the 1-minute video below for a taste of what’s to come…


Recommended Book

The Most Powerful Sentence of All Time

I love Neil Gordon’s business fable The Most Powerful Sentence of All Time! It’s a quick read. So buy it, read it, and join us on Thursday when we discuss it at the Mastermind Book Club.

Every month, Ted Prodromou and I choose a great business book for Book Club members to read. We meet on the fourth Thursday to discuss how we can apply the book’s lessons to our businesses.

Here’s the publisher’s summary of the book:

In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers.

Meet Barbara, a struggling CEO who can’t seem to get her company’s marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.

But as soon as she talks to people on the outside, her conversation skills fall apart.

Try as she might, she fails to turn her sales pitch into compelling content.

Everything changes when she meets an unlikely guide who teaches her a mysterious persuasion technique: a single, powerful sentence that captivates anyone who hears it.

Her new mentor calls it a “Silver Bullet,” the one thing that will succeed when all other business negotiations fail. When it helps her to land a client meeting with her dream prospect, she realizes this technique is not merely about consulting skills.

She realizes she has a secret weapon for closing the sale.

Whether you run a small business, are looking to attract others to a mission, or are seeking premiere public speaking gigs, this engaging fable will help you create momentum for your message and build the impact you know you’re meant to have.

Find out how one sentence can turn your dream client into a “yes”—and your message into a movement.

Here’s the link for the April 23 meeting:
https://us02web.zoom.us/j/84212203162?pwd=XAgTnrSHp6KcjD5XRUtRaOsfEggnkb.1&jst=2


Podcast (The Story Power Marketing Show)

How To Design A Cohesive Brand That Saves Time and Money (with Peet Van Niekerk)

Peet Van Niekerk is the CEO of Designer Needed, a firm empowering entrepreneurs and small businesses worldwide with affordable, cohesive branding that makes them feel proud and confident in every aspect of their brand.

In this week’s episode, Peet explains that inconsistent logos, colors, fonts, messaging, and user experiences across touchpoints (website, social, print, networking profiles) create mixed messages, reduce trust, and increase costs when businesses juggle multiple designers.

He argues that cohesive branding builds recognition through repeated exposure and signals commitment, helping the right clients resonate.

He and I discuss AI and tools like Canva, along with Peet’s process for ensuring a “golden thread” across assets, delivered via affordable flat-rate packages. If you’re curious about how to approach branding across multiple channels you’ll want to tune in.

DISCUSSED IN THIS EPISODE

02:04 What Cohesive Means

04:03 Trust Through Touchpoints

05:30 AI Versus Consistency

07:59 Templates And Canva

11:30 Brand Audit Process

16:14 Beyond The Foundation

18:16 Marketing Collateral Examples

21:46 How To Work With Peet

25:14 Parting Words And Respect

28:55 Final Calls To Action

30:59 Outro And Resources

FULL EPISODE VIDEO: vimeo.com/1179494294/d8fdcdca6b

Listen on…

Apple| Spotify| Amazon


Words to Ponder

“Everything you’ve ever wanted is on the other side of fear.”

– George Addair

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.