From Lyft Driver to Bestselling Author
Ten years before he published his book The Most Powerful Sentence of All Time, Neil Gordon barely scraped by as a rideshare driver. Neil’s consulting business wasn’t paying the bills so he moonlighted with Lyft.
Today, he’s a bestselling author with a thriving consulting business.
His book is a fable. And like most great business fables, it features a mentor who guides other characters to discover valuable lessons.
The mentor is named Otto — a speechwriter moonlighting as a rideshare driver while he struggles to pay his bills.
If you join us on Thursday when Neil discusses his book with The Mastermind Book Club, you’ll hear him insist he and Otto are not one and the same.
But Neil intentionally cast Otto as a struggling consultant turned rideshare driver to deliver a lesson he lived and learned:
The value of an idea doesn’t depend on who delivers it.
If you’re someone who has ever felt like you’re not credible enough, not successful enough, not high-status enough to share what you know, Otto’s character and Neil’s real-life story answer that fear.
This book is both a playbook and a pep talk.
The playbook: It teaches you how to distill your deepest expertise into one sentence that makes people stop, feel something, and act.
The pep talk: The only thing standing between you and the sentence that changes everything is the belief that you’re the one who gets to say it.
On Thursday, Neil Gordon will be our special guest as we discuss The Most Powerful Sentence of All Time at the monthly meeting of The Mastermind Book Club.
Every month, Ted Prodromou and I choose a great business book for Club members to read and discuss.
We gather — live on Zoom — on the fourth Thursday of the month to discuss the book, often with the author as our special guest.
Thursday’s live session begins at 2:30 p.m. ET here:
https://us02web.zoom.us/j/84212203162?pwd=XAgTnrSHp6KcjD5XRUtRaOsfEggnkb.1&jst=2
There’s no charge to attend the meeting and join the Club.
See you Thursday.
Don't go away yet..
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