RecomMONDAYtions ~ 2026.02.09
Recommended Video
🔥 6 Eternal Truths From 6 Dead Mad Men | Brian Kurtz
If you care about direct response, human behavior, and marketing that actually works, this is required viewing.
Brian Kurtz breaks down 6 eternal truths from 6 legendary marketers—men who built fortunes long before Facebook ads, funnels, or “growth hacks.”
Claude Hopkins.
David Ogilvy.
Robert Collier.
John Caples.
Gary Halbert.
Eugene Schwartz.
Different eras. Same fundamentals.
Also, read this post in which Brian breaks down how David Ogilvy’s superpower wasn’t his advertising genius — it was his ability to combine supreme confidence with genuine humility.
Recommended Reading
đź’ˇ Process Thinking
If you want to grow a business with greater efficiency and and joy (and with less headache and hassle), read this post from Seth Godin. Just four lines. A tiny post that packs a giant punch. Just read it.
Podcast (The Story Power Marketing Show)
Better Questions Bigger Business Growth (with Brandon Towl)
Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses.
That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that rarely show up in dashboards or surveys.
In this episode, he and I discuss the importance of asking better questions to understand what truly drives customer decisions. Brandon recounts his journey from clarifying complex ideas for B2B companies with his agency ‘Words Have Impact,’ to launching ‘Human Driven Understanding,’ a consultancy focused on deep customer interviews.
They get into real-life success stories, demonstrating the tangible benefits of understanding a client’s needs through direct communication.
DISCUSSED IN THIS EPISODE
02:50 Identifying and Solving Marketing Problems
04:58 The Importance of Client Interviews
11:55 Case Study: Law Firm Marketing Transformation
16:02 Choosing the Right Marketing Channels
22:06 Ideal Clients for Human Driven Understanding
24:34 Final Thoughts and Contact Information
26:36 Closing Remarks and Call to Action
FULL EPISODE VIDEO: vimeo.com/1161303382
Listen on…
Recommended Book
This book’s subtitle: “The Remarkable Power of Giving People More Than They Expect.”
Why do that?
Because when you exceed expectations, you become the one to choose in your niche.
This book is the story of how a New York restaurant applied “unreasonable hospitality” to exceed expectations and become the top-ranked restaurant in the world.
It’s also a guide for any business owner who wants to rise through the ranks and reach the top in their niche.
Ted Prodromou and I have chosen “Unreasonable Hospitality” as this month’s selection for the Mastermind Book Club.
Grab the book, and then join us on Thursday, February 26, 2:30 p.m. ET when we meet live to discuss it. We’ll share the Zoom link later this month.
Recommended Reading / Viewing
Today (Feb 9) is Carole King’s 84th birthday. Fifty-years ago tomorrow (Feb 10), she released the “Tapestry” album.
A few months later, she recorded a concert in the BBC Television Centre in London.
Here’s one of the songs from that concert — performed with special guest James Taylor.
Words to Ponder
We should learn to accept that change is truly the only thing that’s going on always, and learn to ride with it and enjoy it.”
– Alice Walker
Don't go away yet..
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3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
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