RecomMONDAYtions ~ 2026.02.02
Recommended Video
š„How To Fix Your Attention Span (Before It’s Too Late)
Your attention is under attack.
In this short video, Daniel Pink lays out a simple, science-backed way to get it back before it slips away for good.
Five practical steps you can use today to focus longer, think deeper, and actually finish what you start.
If youāve felt scattered, distracted, or stuck in scroll mode, this is worth a look…
Recommended Reading
š”Winter Solstice Reflection
Speaking of Dixie Gillaspie, she wrote a great Facebook post on December 21 — the Winter Solstice, the longest night of the year.
She draws a parallel between the longest night and life’s difficult seasons.
Rather than viewing darkness as punishment, she reframes it as a necessary period of preparation — like winter preparing a rose to bloom.
She emphasizes that essential growth happens invisibly beneath the surface through stillness, contemplation, and reflection, not just through visible action.
Podcast (The Story Power Marketing Show)
š” Using Reddit to Ramp Up Sales (with Danny Kirk)
Danny Kirk is the serial founder of ReddiReach, a profitable marketing agency specializing in Reddit marketing, AI search and growth hacking strategies. He’s revolutionizing how brands leverage Reddit for organic growth while optimizing for AI search platforms like ChatGPT and Claude.
ReddiReach has served over 500 brands, startups and SMBs and helped achieve incredible results such as 9 figure exits.
In this episode, he and I dive into Reddit’s evolution as a marketing platform, its importance in AI training, and practical strategies for businesses to use Reddit effectively. Whether you’re a product-based company or a professional service provider, you’ll learn how to engage authentically on Reddit and get real results. Danny also shares tips on setting up an optimized Reddit profile and the critical importance of adhering to subreddit rules.
DISCUSSED IN THIS EPISODE
02:00 Understanding Reddit: A Unique Platform
04:18 Reddit’s Evolution as a Marketing Tool
05:26 The Impact of AI on Reddit and Marketing
06:42 Leveraging Reddit for Market Research and Brand Awareness
13:36 Effective Reddit Marketing Strategies
16:56 Navigating AI-Generated Content on Reddit
21:54 The Risk of Automation on Personal Brands
22:30 The Future of Platforms Flooded by Low-Quality Content
22:51 Reddit’s Market Forces and Incentives
26:54 Practical Strategies for Service Providers on Reddit
32:11 Optimizing Your Reddit Profile
36:22 Engaging with Danny Kirk’s Services
38:34 Conclusion and Final Thoughts
FULL EPISODE VIDEO: vimeo.com/1159043603
Listen on:
Recommended Book
This book’s subtitle: “The Remarkable Power of Giving People More Than They Expect.”
Why do that?
Because when you exceed expectations, you become the one to choose in your niche.
This book is the story of how a New York restaurant applied “unreasonable hospitality” to exceed expectations and become the top-ranked restaurant in the world.
It’s also a guide for any business owner who wants to rise through the ranks and reach the top in their niche.
Ted Prodromou and I have chosen “Unreasonable Hospitality” as this month’s selection for the Mastermind Book Club.
Grab the book, and then join us on Thursday, February 26, 2:30 p.m. ET when we meet live to discuss it. We’ll share the Zoom link later this month.
Recommended Event
Three Ways to Turn Your Book Into More Profits in 7 Days, Not 90
I’m hosting a small-group Roundtable session for non-fiction authors that’s designed to solve a problem I see constantly: authors sitting on a goldmine and not knowing it.
This session will be live on Zoom — with a limited number of us together in the room (much more hands-on and action-focused than last week’s training).
You wrote a book. That’s a huge accomplishment. But if you’re being honest, it probably hasn’t done what you hoped it would do for your business.
February 5, 6:30 p.m. ET, 3:30 p.m. PT.
I’ll walk you through the whole playbook, step by step.
Recommended Reading / Viewing
Happy Groundhog Day.
Silly holiday.
GREAT movie.
I love the scenes with Ned Ryerson.
Heās the pitchy insurance salesman who went to high school with Phil (Bill Murrayās character).
The scenes with Ned are hilarious…
…and they’re a cautionary tale for anyone who wants to grow a business. Ned reveals important lessons about selling, knowing your prospects, and a mistake almost all of us make without realizing it.
I break it all down here.
Words to Ponder
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.”
ā George Bernard Shaw
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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