RecomMONDAYtions ~ 2023.10.02
Recommended Reading
Stop Trying to Measure Everything
I believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.”
🤖The Man Behind ChatGPT
As the CEO of OpenAI (ChatGPT), Sam Altman is… well… a very powerful man. This profile in New York Magazine is a long read, but it’s eye-opening and fascinating.
Recommended Viewing
Wistia’s Fail: A Cautionary Tale About Value-Based Pricing Gone Wrong
Roy Furr is a smart, successful marketer. In this video, he describes why he’s about to quit the video hosting platform Wistia. This is a masterclass on pricing strategy.
Events
Virginia Muzquiz’s Get Connected Bootcamp
Tired of networking events that don’t work? You’re trying to connect with the “right people,” but you can’t find them — and they can’t find you. Enter my friend Virginia Muzquiz, a networking SuperWoman who grew a business from $0 to $2.5 Million by referral …in a town she didn’t even live in!
Virginia is hosting her last Get Connected Bootcamp October 17-21.
I’ve attended the Bootcamp in the past, and I could drop 500 more words in this email to rave about it and recommend it. Instead, I’ll keep it short and sweet: Click the link above if you’re intrigued (details and registration) and sign up. This will transform your business.
🤝Michael Whitehouse’s JV Connect
Michael Whitehouse (a.k.a. “The Guy Who Knows a Guy”) is a great connector. He also organizes and runs great events. In December, Michael will host the first-ever JV Connect event. During the two-day event (Dec. 12-13), there will be a series of breakouts designed for attendees to connect with each other and establish joint venture relationships. Click the link above to get all the details and register.
Podcast (The Influential Nonprofit w/ Maryanne Dersch)
No More Boring Stories
Maryanne Dersch is a “nonprofit revolutionary” whose podcast — “The Influential Nonprofit” — is on my must-listen list. The principles and strategies that help you as a nonprofit fundraiser apply to for-profit marketing. Maryanne recently interviewed me for the podcast, and we had a great discussion. I covered a lot of things I’ve never shared publicly before — including simple four-element framework for creating great content without writer’s block.
Words to Ponder
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” –
– David Beebe, CEO, Storified Hospitality Group
Don't go away yet..
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