RecomMONDAYtions ~ 2023.09.18



🕦 5 Ways to Build Your Email List — Without Paid Ads
Every month, Dean Isaacs and I host a 5in25 Training — five tips in 25 minutes, plus Q&A. This month’s event:

When: Thursday, September 21, 3. p.m. ET

Where: Live on Zoom

What: Dean and I will share 5 tips to reveal:

✓ Simple things you can do to turn your website into a list-building machine

✓ An easy method to attract subscribers AND position yourself as an authority in your field

✓ The right way to use social media to grow your list and business

✓ How to use other peoples’ lists to grow yours

✓ …and more.

Details and registration here.

⚙️ How to Use AI Wisely  to Save Time  & Produce Great Content — Without Sacrificing Your Sparkling Personality  and Humanity 

When: Tuesday, September 26, 3:30 p.m. ET, 2:30 p.m. CT

Where: Zoom (you’ll get the link when you register)

What: A free training. I’ll reveal tools, tactics, and strategies I use to save time and produce better content with AI’s help.

Details and registration here.


🛠️ Claude.AI
My friend (and Story Power client) Michael Whitehouse recently pasted the contents of a book he wrote into Claude.AI and asked it to turn the content into a course.

If you’ve ever run into ChatGPT’s content limit (you can’t paste an entire book into GPT), you know how awesome Michael’s story is.

I’m still kicking the tires on Claude. But so far, I’m finding many uses for Claude that aren’t possible with ChatGPT. I’ll share examples in next week’s AI training (see above).

Recommended Reading

📧 Why Monthly Emails Have More Unsubscribes
Speaking of Michael Whitehouse, he wrote a great post recently that debunks the “infrequent email fallacy.” This is a must-read if you’ve ever wondered how frequently you should send emails.

Podcast (Story Power Marketing Show)

📡 17 Ways to Gain Leads and Grow Your Business Using Events (with Shay Wheat)
Shay Wheat is a visionary entrepreneur & the CEO of Grace and Ease Productions, which supports entrepreneurs with event-based marketing and sales strategies. With her team of Certified Event Producers™, they produce impactful in-person and live-virtual events to help entrepreneurs build authority, credibility, and visibility while rapidly scaling businesses, saving time and money.


~ 17 Ways to Gain Leads NOW Using Events

~ Common Mistakes to Avoid When Growing Your Audience FAST With Events

~ The Right Offer for a Lead Generation Event

~ What to Look for in a Speaking Offer, and What to Avoid

~ The Principles for Organizing a Successful Event

~ The 5 Phases of Event Leverage and How to Use Them

View/Listen on Story Power Marketing Show Website

Listen on Apple Podcasts

Recommended Reading

📚 “Read this or Die” by Ray Edwards
In case you missed it, I wrote an email about this book last week. You can read that here.

In that email, I wrote, “I love this book…The book is unusual and bold.

“It’s about beliefs and resistance and mindset.

“Yes, it’s about marketing and copywriting, too.

“And it’s this month’s selection for the Mastermind Book Club.

“Every month, Ted Prodromou and I choose a book for Club members to read and discuss. You don’t have to read the book to join the conversation.

“On the fourth Thursday of the month, we meet live on Zoom to discuss it. And this month, Ray Edwards will join us on the call.

“You won’t want to miss this.

“There’s no charge to join the Club. But if you have to join to get the invitation and Zoom link for the live meeting.

Click here to join.

Words to Ponder

“Human beings love to change their minds; they just don’t like having changes happen to them against their will –and that distinction is key.”

– Ray Edwards
from Read This or Die

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.