CAPTIVATE PROSPECTS AND INSPIRE THEM TO BUY...That's what storytelling can do for your business. Coaches, consultants, and thought-leaders choose Story Power so they can quickly and easily discover and deliver business-building stories.

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

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How to Harness the Magnetic Power of Stories to Captivate Prospects and Inspire Them to Buy

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

A Tale of Two Posts: One Inspiring, The Other a Yawner

By Tom Ruwitch | October 22, 2020

Here’s a tale of two blog posts — both covering the same topic: Why your business needs a customer support playbook and how to implement one.   In one corner we have a treatise. Here’s how it starts:   Building and managing a help desk in your organization can either become a triumphant, effective tool or end…

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When Having a Bad Day, Consider Adolphe Sax’s Story…

By Tom Ruwitch | October 20, 2020

Last week, I had one of those days when nothing went right.   It made me grumpy. And as I grumped around, I focused more on feeling sorry for myself and less on staying focused and productive.   That made it worse. I got past it, but it made me think about how easy it is to…

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How to Make Your Business Story More Interesting

By Tom Ruwitch | October 15, 2020

I heard from a business owner who wants to power up his story to grow sales…  …but he fears he doesn’t have a compelling story to tell.   “My story isn’t interesting,” he said.   I hear that a lot.   Business people assume storytelling should be about themselves. They rack their brains for an inspiring origin story.…

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Here’s a Surefire Way to Blow 35 Grand

By Tom Ruwitch | October 13, 2020

I came across this gem of a headline in an online marketing forum this week: “I’m buying a domain name for $35,000.”  The guy who posted it explained:  “We presently use the domain with ‘the’ prefix for our product, so it looks like https://the___.com But going to go bolder way and buy the name without…

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40 Years Later, I Still Remember This…

By Tom Ruwitch | October 8, 2020

I was cleaning out a closet the other day and found an old biology textbook.  As I paged through it, I was struck (stunned, saddened) by how little I remembered.  Then I got to the chapter about animal biology… …and my memory clicked: “Kids prefer cheese over fried green spinach.”  That’s the little story I…

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How Jerry Seinfeld Helped to Reset my Mindset

By Tom Ruwitch | October 6, 2020

60 Minutes presented an interview with Jerry Seinfeld on Sunday, and it was great.  Here’s the link to the video.  Seinfeld said so many funny, profound, and wise things. I’ve rewatched it three times.  And now I’m sharing some of the highlights.  Asked if Covid has killed New York, he scoffed and said: “When you were…

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He Picked the Worst Time to Pitch to Me

By Tom Ruwitch | October 1, 2020

A cautionary tale:   Earlier this week, I was helping a client move a website. He registered his domain with GoDaddy, and I spoke to their customer support before moving the site.  Everything GoDaddy told me was wrong, and when we moved the site it came crashing down.   I launched a chat with GoDaddy support and…

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Why Stick-to-the-Script Syndrome Could Kill Your Business

By Tom Ruwitch | September 29, 2020

Back in March, when the pandemic was a fresh, new misadventure for all of us, I wrote this email asking why the local traffic reporter needed to do her thing every morning — even though no one was driving to work.   I concluded that she and her station kept doing their thing because that’s what they do.…

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Marketing Lessons from My Neighbor’s Perfect Lawn

By Tom Ruwitch | September 24, 2020

I was walking my dog, Moose, around the block the other day and came upon a neighbor who was manicuring his lawn.   This wasn’t your standard roll-the-mower-over-the-grass job. This was high-intensity fuss-over-the-fescue.   He was on his knees with a hand clipper, working the edges, getting everything right. Not just good enough. But perfect.   After he…

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Turn Frustration to Fascination and Good Things Happen

By Tom Ruwitch | September 22, 2020

I’m enjoying a book called “Blessed Beyond Measure,” by Dr. Tom Hill.   On page 69, Dr. Hill offers an idea that got my attention: Some time ago, I intentionally began using the word “fascinated” when I felt like saying something frustrated me…I realized the frustrating quality of situations causing me to feel frustrated naturally include a legitimate…

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