Monday Mash-Up ~ Vol. 2, Ep. 6


Recommended Reading
Let’s Work on Our Connections

After posting on LinkedIn last week about all the cold-call connection requests I get, I heard from Scott Kolbe who co-owns a marketing agency with his wife, Lauren. He shared this post that Lauren published on the Kolbeco blog about people posting happy birthday wishes on the Facebook feed of a friend… 

…who had died. Those “connected friends” hadn’t been connected enough.   

It’s such an excellent post.  Lauren writes, “…on the surface, we imagine we’re so connected through technology. But the reality is that many of us aren’t connected at all. Let’s do something about that.”  

Then she goes on to describe what it really means to connect.  

It’s a great, short read.  

Recommended Viewing
Nomadland is a Haunting, Powerful Movie

I’m a big fan of Frances McDormand (Fargo, Three Billboards Outside Ebbing, Missouri, and more).  

Her latest role: Fern in “Nomadland,” which opened last week in theaters and can be streamed on Hulu.  

Warning: This is a dark movie. It tells the story of people displaced by the 2008 recession who travel the country in campers and vans because they can’t afford — or don’t want — a house of their own.  

So don’t watch it if you’re in the mood for a rom-com. 

But when you’re in the mood, I recommend this movie.

The filmmaking and storytelling is unique. 

The themes are profound.   

The movie is based on the nonfiction book of the same name by Jessica Bruder. 

And it’s directed by Chloé Zhao (more on her below).

More Recommended Reading
The Story Behind Chloé Zhao’s Storytelling

Here’s a great article about Chloé Zhao, the director of Nomadland. 

Her backstory is fascinating.  

Her approach to storytelling is unique and compelling.  

This article is loaded with business lessons.  

I’ll unpack one of those lessons in my email tomorrow. 

You’re Invited…
Harness the Magnetic Power of Stories

The International Coaching Federation St. Louis Chapter has invited me to speak with members and guests tomorrow — Tuesday, Feb. 23 at 5:30 p.m.  

The topic: Harness the Power of Stories to Attract Abundant Leads, Keep Them Tuned In, and Inspire Them to Act.  

ICF members attend for free. Non-members are welcome to attend for $20.


Washington’s Birthday Last week was the President’s Day federal holiday. But today is George Washington’s actual birthday. He was born on this day in 1732, and he once said:  

We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.