Monday Mash-Up ~ Vol. 2, Ep. 32


Recommended Subscription
Sign up for Daniel Throssell’s Emails

I recently met Daniel Throssell, joined his email list, and was blown away. I’ve subscribed to many lists and read lots of emails. I’ve never seen anything like Daniel’s. Funny, a bit strange, and loaded with great copywriting and marketing lessons. If you subscribe, you’ll get emails every day. Read them all — at least the first few. You won’t be sorry.

Recommended Viewing
Why you think you’re right — even if you’re wrong

How do you make decisions? Are you prone to defend your viewpoint at all costs or open to the possibilities and spurred by curiosity. Julia Galef, founder of the Center for Applied Rationality, says many of us are prone to the former — more than we’d like to admit. In this short (<12 minutes) TED talk, she explores the difference between the “soldier” and “scout” mindsets — and why it’s important for us to understand the distinction. An important presentation in this age of civil discord.

Recommended Listening
(ware)HOUSE Concerts Song of the Day

I run a side business called (ware)HOUSE Concerts in St. Louis. Before the virus hit, I hosted concerts every month in a warehouse converted to an event space.

With the concerts still on hold, I decided last week to begin sharing music another way — by email. So I’ve launched the (ware)HOUSE Concerts song of the day.

I share a song of the day with the (ware)HOUSE Concerts email subscribers and post the song to playlists on Apple and Spotify.

Here are those playlists…



If you’d like to receive the emails, go to and join the email list.

Recommended Reading
The Difference Between Simple and Easy

I love Christopher S. Penn’s blog, Awaken Your Superhero. One of my favorites. “Simple is Not the Same As Easy.” It begins: “Simple is not the same as easy. Many people conflate the two, as though they were synonyms, when they’re really not. Let’s dig into why.” This distinction is critical to achieve success. Great post. Highly recommended.

Words to PonderAntoine de St. Exupery, author of The Little Prince, said…

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.