Monday Mash-Up ~ 2022.05.02


Recommended Viewing and Listening
Les “The Time Lord” Watson

“What is your main thing? And if it’s important, you’ll make it a priority.” So says Les Watson who is a productivity expert and an all-around good bloke. An Australian, Les joined me from down under for an episode of my podcast, The Story Power Marketing Show. The episode is called How to Escape Procrastination Prison.  

Here’s an excerpt. You can listen wherever you find your favorite podcasts.

Recommended Reading
How to Outsource to a Virtual Assistant

I wouldn’t be able to run my business without help from my virtual assistant, Ryan. So I was happy to see this article by my friend Candice Lazar, published on What You Can Outsource to a Virtual Assistant to Boost Your Income as a Writer.

Candice’s tips are spot-on not just for writers. Anyone who wants to get more done, more efficiently can benefit from this quick read.

Must Watch
Dan Ariely re: Irrational Humans and Pricing Strategy

OK, fellow humans…Let’s admit it. We often act irrationally.

Good news, fellow marketers: We can predict the irrational ways in which others may act. And when we predict that behavior, we have a marketing edge.

Behaviorial economist breaks it all down in this TED talk from 2009. This link jumps to the talks 12:33 mark when Ariely breaks down an advertisement for the Economist magazine. Fascinating example of counter-intuitive pricing strategy that works because humans act irrationally. 

If you like what you see, I recommend the entire video. 

Ha! Ha!
The Marketoonist re: Loyalty Programs

Funny and smart. That’s how I like my cartoonists. That’s why I love Tom Fishburne, a.k.a. The Marketoonist. Each cartoon he publishes comes with a blog post, loaded with marketing insight.

Here’s one about loyalty programs gone wrong. Spot on! 

I have a great story about a loyalty program gone wrong. I’ll share that with you later this week. So keep your eyes peeled for that.

Words to Ponder
DaVinci re: the “Urgency of Doing”

Leonardo DaVinci died on this day in 1519. He said this…

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.