Monday Mash-Up ~ 2022.05.02
Recommended Viewing and Listening
Les “The Time Lord” Watson
“What is your main thing? And if it’s important, you’ll make it a priority.” So says Les Watson who is a productivity expert and an all-around good bloke. An Australian, Les joined me from down under for an episode of my podcast, The Story Power Marketing Show. The episode is called How to Escape Procrastination Prison.
Here’s an excerpt. You can listen wherever you find your favorite podcasts.
Recommended Reading
How to Outsource to a Virtual Assistant
I wouldn’t be able to run my business without help from my virtual assistant, Ryan. So I was happy to see this article by my friend Candice Lazar, published on BarefootWriter.com:Ā What You Can Outsource to a Virtual Assistant to Boost Your Income as a Writer.
Candice’s tips are spot-on not just for writers. Anyone who wants to get more done, more efficiently can benefit from this quick read.
Must Watch
Dan Ariely re: Irrational Humans and Pricing Strategy
OK, fellow humans…Let’s admit it. We often act irrationally.
Good news, fellow marketers: We can predict the irrational ways in which others may act. And when we predict that behavior, we have a marketing edge.
Behaviorial economist breaks it all down in this TED talk from 2009.Ā This linkĀ jumps to the talks 12:33 mark when Ariely breaks down an advertisement for the Economist magazine. Fascinating example of counter-intuitive pricing strategy that works because humans act irrationally.Ā
If you like what you see, I recommend the entire video.Ā
Ha! Ha!
The Marketoonist re: Loyalty Programs
Funny and smart. That’s how I like my cartoonists. That’s why I love Tom Fishburne, a.k.a. The Marketoonist. Each cartoon he publishes comes with a blog post, loaded with marketing insight.
Here’sĀ one about loyalty programs gone wrong. Spot on!Ā
I have a great story about a loyalty program gone wrong. I’ll share that with you later this week. So keep your eyes peeled for that.
Words to Ponder
DaVinci re: the “Urgency of Doing”
Leonardo DaVinci died on this day in 1519. He said this…
“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”
Don't go away yet..
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