Monday Mash-Up ~ 2022.03.28


Recommended Listening
Joe+Joe — Polish Interviews Sugarman

In Friday’s email, I told you about the great copywriter Joe Sugarman (see The Story-Powered Ad That Launched an Eyeglasses Empire).

I spent the last few days digging into all things Sugarman and came across this…

…A fantastic recording from Joe Polish’s Genius Network Interviews series. Set aside a few minutes to listen to this interview with Sugarman. It’s loaded with lessons.

You’re Invited…

Tomorrow, in my weekly session with members of my Story Power VIP Coaching Program, I’m going to dissect Joe Sugarman’s most famous and successful ad — the one that launched BluBlockers sunglasses. I’ll reveal…

9 secrets to write client-attracting, story-powered content the Joe Sugarman way.

These are lessons that anyone can apply today to power-up their stories…

…and create better emails, social posts, websites and more — with less writer’s block.

I have never, ever (not once!) opened a Story Power VIP training session to non-members.

But I’m making an exception to honor Mr. Sugarman and spread his sweet marketing goodness.

If you’d like to sit in on this Sugarman-inspired VIP session, reply to this email and type “Sugarman” in the body of the email. I’ll circle back with the date, time, and the Zoom link. 

Marketing Humor
The Implied Trade-Off with Loyalty Programs

Here’s another funny cartoon — and spot-on marketing lesson from the Marketoonist.

Well worth a quick look if you’re collecting prospects’ email addresses with the promise that they’ll get something in return. 

Recommended Reading
Is Persuasion Legal? Ethical? Where Do You Draw the Line

I love this post by Ted Prodromou.

He asks, “So is it ethical to intentionally influence or persuade someone?”

He then shares a story about a speaker who crossed the line. 

Ted posted this in the Mastermind Book Club — the community that he and I launched last month. 

Read the post and then weigh in by joining the club. It’s free (and you don’t have to read the book to join the conversation). 

What I’m Listening To…
The Medicine Man by Keb’ Mo’

I have another email list for fans/followers of the concert venue I run — (ware)HOUSE concerts.

Since concerts are on hold for a while more, I’ve been sending periodic Song of the Day emails to the list. (Learn more and join the list here:

I thought you’d like this one that I shared with the list yesterday.

Also, I share ALL of the songs on public Apple and Spotify playlists. Here are those playlist links:

Words to Ponder
Tom Peters Says “Think Small!”

I love this quote from author and management consultant Tom Peters — as seen on page 228 of Tim Ferriss’ great book Tribe of Mentors

“They say: ‘Think big! Have a compelling vision!’ I say: Think small. Do something super cool by the end of the day! I write about ‘excellence.’ Most see excellence as some grand aspiration. Wrong. Dead wrong. My two cents: Excellence is the next five minutes or nothing at all. It’s the quality of your next five-minute conversation. It’s the quality of, yes, your next email. Forget the long term. Make the next five minutes rock!”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.