You’re Invited (Today)…
If you’re free today at 3 p.m. CENTRAL, here’s an idea…
Be my guest as I reveal…
9 secrets to write client-attracting, story-powered content (the Joe Sugarman way).
Here’s what you’ll learn…
- Eight “magic” words that transform readers from tuned-out do-nothings to turned-on buyers
- The single, most important thing your copy needs to keep prospects’ attention and inspire them to act
- A stealthy, yet ethical, way to answer prospects’ objections – before they even raise them
- A powerful way to prove your products/services are better than your competitors’
- How to motivate a hesitant prospect to be an eager buyer
Plus, I’ll tell you a story about how the Sunglass Association of America had a hissy-fit over the ad I’ll be unpacking today…
…and what that story can teach you about attracting prospects and closing sales.
The ad in question? Copywriting great Joe Sugarman’s first print advertisement for BluBlocker sunglasses. It’s a classic, loaded with marketing lessons…
…And I’m going to unpack it all at today’s session.
A first-ever, one-time opportunity
After Joe died last week, I told members of my Story Power VIP Coaching Program that I’d dissect that ad and share some Sugarman lessons with them at our March 28 meeting.
I later decided to invite my email subscribers to join us at our member’s-only meeting.
I have never, ever (not once!) opened a Story Power VIP training session to non-members…until now.
I’m making this exception to honor Mr. Sugarman and spread his sweet marketing goodness.
I’ll record the meeting for members. But I won’t make that recording public for non-members.
So if you want a taste of the Sugarman secrets, click the button to reserve your spot.
We’ll start promptly at 3 p.m. CDT (1 p.m. PDT) and run for <45 minutes.
Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:
2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.
3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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