Left-Handed Whopper


On April Fool’s Day 1998, Burger King ran a full-page advertisement in USA Today to introduce the new “Left-Handed Whopper”

The ad proclaimed: “Finally, after years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods when enjoying America’s favorite burger.”


  • “Whopper rotated a full 180-degrees to ensure better grip on bun…” 
  • “Rearranged orientation of condiments, allowing left-handers to have it their way.”
  • “Sesame seeds meticulously placed to ensure least amount of loss during consumption.”

Good joke.

Here’s the funniest thing: Thousands of lefties visited Burger Kings that day and asked for the new sandwich.

“Many others requested their own right-handed version,” according to Burger King’s next-day news release. 

Some hear that story and think, “stupid people.” I hear that story and think “smart company.”

Sure, the left-handed Whopper was a joke, but it still promoted the idea that you, the customer, should “have it your way.”

That’s a good idea. That’s the essence of hospitality.

And it’s a good model for all businesses…

Know your audiences and cater to them. Your customers value you more if they think you’re on their side. That should happen in your business transactions. That should happen in your marketing.

When marketing, that means we deliver the right messages to the right people at the right time.

That means messages that are pertinent and valuable.

That means messages that are customized for different audiences — kind of like a left-handed email for lefties. 

I know this may sound a little pie-in-the-sky or difficult to master, but it’s easier than you may think.

If you want to discover how, attend one of my upcoming webinars (details in the p.s. below…)

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.

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