I Can’t Put This Book Down…

book reading

I’m under the weather today 🤒. So I spent the morning in bed, reading a book I can’t put down. It’s called Read This or Die by Ray Edwards, and it’s this month’s selection for the Mastermind Book Club.

I’m feeling better than earlier so I dragged myself out of bed and planned to write an afternoon edition of my week-daily email. I was going to share my take on the book and encourage you to read it.

Then I read the email Ted Prodromou sent this morning. It’s so good I’ve decided to share it with you here and head back to bed with my book. Enjoy…

Subject line: This sales letter saved my life

I bet you’re wondering how a sales letter could save a life.

This is a quote from Ray Edwards’ new book Read This or Die!: Persuading Yourself to a Better Life

In the book, Ray tells a story about a sales letter he wrote to himself after he was diagnosed with Parkinson’s.

​The sales letter helped changed Ray’s approach to life after being diagnosed with the fatal disease.

​I could also say a sales letter saved my life.

​I don’t have a fatal disease but I went through a very rough patch a few years ago.

​Here’s a long-story-short version.

​I took a few of Ray’s copywriting courses around 2010 and became a big fan of his work.

​In 2013, Ray held a three-day conference in Phoenix.

​The hook was you would leave the workshop with a completed sales letter.

​I thought to myself, “This is just what I need” so I signed up (how many times have you said that to yourself?)

​At the workshop, I was going to write a sales letter to promote my new books Ultimate Guide to Twitter for Business and Ultimate Guide to LinkedIn for Business.

​In February, Ultimate Guide to LinkedIn for Business was released.

​In early March, my position as Online Marketing Manager for a software company was eliminated after they received a venture capital investment and outsourced my job.

​A week later my mother passed away.

​Talk about the highest of highs to the lowest of lows.

​I was down in the dumps and seriously considered bailing on the workshop.

​I was in no mood to spend three days in a hotel conference room with hundreds of strangers.

​I decided to go with the intention I could leave early if I was too uncomfortable.

​Turns out it was the best decision to go.

​Ray attracts very compassionate people so I felt very comfortable.

​During one of the breaks, I handed Ray signed copies of my books and told him about losing my job and my mother passing.

​I started crying.

​His eyes teared up and he gave me a huge hug.

​Two men sobbing uncontrollably in front of everyone.

​It was just what I needed.

​Ray has been my close friend since that amazing moment.

​So you could say a sales letter saved me too.

​This month Read This or Die!: Persuading Yourself to a Better Life is our book in the Mastermind Book Club.

​If you don’t have time to read the book, Tom Ruwitch and I are reading it for you.

​We’d love to have you join us for the group discussion.

​By the way, Ray Edwards will be our very special guest on the group call.

​>>> Join the Mastermind Book Club and meet Ray Edwards


Great email, Ted!

I’ll chime in about the book in an email next week.

Don't go away yet..

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.