How to Become More Valuable — the Joe Polish Way

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I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly.

Not because I dislike the book. (I ❤️ it)

It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets.

Here’s one from page 104:

To have people consider you valuable, you can’t just sit around and expect things to happen to you or for you. You have to make them happen. If you wait around hoping to be discovered, you may be waiting your whole life.

Maybe that seems obvious to you. 

But here are some key questions:

What will you do today to make yourself valuable to others? 

I’m not talking about posting a smile-worthy meme on social media. I’m not talking about sending an email to a list. 

I’m talking about bringing value to individuals — one at a time. Serving them. Delivering something to lift them. 

And after you deliver value today, what will you do tomorrow?

And the day after tomorrow?

You’re invited…

We’re discussing What’s In It For Them? this month in the Mastermind Book Club. 

Each month, Ted Prodromou and I choose a book to read. Members discuss the book in our online clubhouse. Then we meet on Zoom to discuss the book live. 

You don’t have to read the book to join the conversation. 

The idea: 

✓ Share insights drawn from the book.

✓ Discuss how to apply those insights to improve your business.

✓ Celebrate success as you or other members implement.

The key word above: IMPLEMENT. 

The Club is free to join. This month’s meeting is this Thursday, Feb 23, 1 p.m. ET, 10 1.m. PT. 

Click the button below to join the club and RSVP for the event.


Don't go away yet..

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.