Entertainment vs. Sales — Which Matters More? (Hint: It’s a Trick Question)
I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!)
And I had to rush downtown this morning to report for jury duty.
So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy).
The wi-fi sucks. 200+ people are sharing 6 AC-outlets (meaning no juice fe me).
My batteries are running low.
And I could be summoned to a court room any second.
So I’ll keep this short and sweet today…
I bumped into a frustrated content creator in a marketing forum yesterday.
Heās creating content for an independent music label, and his boss isnāt happy.
The content is fun and entertaining. The boss is neither fun, nor entertaining…
…nor smart.
āHe says my post should be more on sales and far less on entertaining,ā the creator said.
Bad boss.
Hereās the bottom line:
Entertainment sells. Boring bombs.
Entertaining vs. sales? Itās not either/or.
Deliver entertaining content.
Include a call-to-action.
Tell your boss heās full of it or, better yet, get a new job.
Thatās all for today (except for the p.s. below that outlines several ways I can help you create entertaining content that sells).
Now, go have an entertaining weekend.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
