Cool New Book!

new book

Hi —

It’s Friday, and the weekend beckons. So I’ll cut to the chase…

Get this book! It’s free.
It’s a fast read.
And it’s fantastic.

The Rapid Lead Activator, by Csaba Borzasi

What!? You’re still here?

OK then. I’ll tell you more about the book and how it reveals…

THE fastest (non-sleazy) way to get new leads reading, clicking, and turning into high-value clients.

Csaba Borzasi wrote this book.

He is a veteran marketer and direct response copywriter who’s probably best known for his brilliant 100-Day Proven Sales Letter Breakdown Challenge on YouTube

This book is all about how to build “know, like, and trust” with new email leads so you can…

Convert them into better clients faster.

You don’t have to use aggressive marketing tactics. You won’t annoy subscribers.

The book contains ready-to-use strategies and tactics — including email templates you can use right away.

Why bother?


99% of welcome sequences get it wrong…

Csaba breaks down the TOP 3 biggest problems with most welcome sequences…

Problem #1: Most welcome sequences fail to do their 2 core jobs effectively

Great welcome sequences…

a. create an emotional bond with new subscribers to establish “know, Like and Trust,” and…
b. quickly identify “5-Star Prospects” who are further along their customer journey, and who are ready to buy now (without annoying others)

Most welcome sequences don’t do that.

Csaba’s book shows you exactly how your’s can.

Problem #2: Most welcome sequences do a terrible job of getting people to actually DO something

This is a HUGE problem.

When new subscribers engage with your follow-up emails, you dramatically increase the odds they’ll open, click, and buy as you continue to email them.

Csaba shares and breaks down welcome sequences designed to to ACTIVATE new leads as quickly and effectively as possible.

Problem #3: Most welcome sequences fail to start the crucial process of “shifting” people’s beliefs

A tiny percentage — only about 15% — of new leads buy within the first 90 days, according to the data.

The rest buy between 90 days and 18 months.

Those “long-tail” conversions often need to shift their beliefs before they’ll buy.

And the best way to start shifting those believes is during your follow-up sequence.

There are a few VERY specific emails you need to include in your welcome sequence to specifically shift people’s most important beliefs first…

… so that everything else happens easier, faster, and more effortlessly later on.


There you have it…

The TOP 3 biggest problems 99% of traditional welcome sequences have… and why it’s important to fix them.

If you’ve read this far…

…and you’d like to fix these issues in your system…

I recommend you grab a copy of this book.

Csaba is offering the PDF version FREE to download. So go grab it now while it’s still available.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.