Conventional Wis-dumb Gets This Wrong About Email Engagement…
My fat fingers flubbed my email delivery this weekend.
I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning.
But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…”
…and away my “Monday…” email went…
…on Sunday morning.
(D’oh!) 
Conventional wisdom says Sunday is a lousy time to send a business email. So I should have braced myself for dismal open and engagement rates.
But I checked the stats this morning and here’s what I discovered…
Delivering the email at the “wrong” time had ZERO effect on engagement.
My open rate was as good (or better) as other Monday Mash-Ups. Same with click-through and direct response rates.
And what does that mean for you?
When it comes to email marketing, “conventional wisdom” is often unwise.
I ran an email marketing company for 19 years, and I heard the “what’s the best time to send?” question more times than I can count.
I used to dish out the conventional wisdom. (“Middle of the week, middle of the day” was the most popular, conventional response.)
But over time, as I studied results from hundreds of clients and thousands of campaigns, I discovered send-time barely matters.
What matters most?
My subscribers tell me they anticipate my emails. They look for them. And when they land, they open them…
…because they know I’ll deliver informative, entertaining content.
That’s what matters most: Consistently delivering informative, entertaining content that is clearly from YOU — not from a template you swiped or an AI robot you prompted.
Show up as YOU. Deliever captivating content. And they’ll open it.
They don’t care what the subject line is. They don’t care what time you send it. When they see it’s from you, they’ll open and read it.
They may not open every email, but they’ll read enough — whether you send on a weekday or weekend — to generate the email marketing ROI you want and deserve.
Next month, I’ll release my biggest, best-est, bad-ass-est program for those who want to maximize their email marketing ROI.
It’s called Email Marketing Power. Stay tuned for details.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
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