Before You Tell Your Story, Consider This…


Alfred Hitchcock couldn’t have dreamt up this one…

…another ripped-from-the-headlines cautionary tale about how NOT to get away with murder:

A rapper was arrested in Las Vegas last month after police said he “confessed to the murder in his (song) lyrics.” 😦

Kenjuan McDaniel was already a suspect in the shooting death of Randall Wallace in September 2021. That’s why detectives were checking out McDaniel’s music videos on YouTube.

In one video, he raps about committing a murder and reenacts the crime. The lyrics and reenactment included details about Wallace’s shooting that only police — and the shooter — would have known.

In the warrant for McDaniel’s arrest, Las Vegas police said, “Detectives noted the music video bore a sufficient level of similarity to the details of the murder. This includes the fact, that Kenjuan confessed to the murder in his lyrics. … Details provided by Kenjuan in his music video were not released to the public and would not be common knowledge.”

I don’t know if McDaniel is guilty of murder (we’ll let the courts sort that out).

But the Content Marketing Bible 📖 reveals he has sinned. As it is written:

“Verily, thou mayest elect to divulge particulars of thine own existence within the confines of thine content. Yet if thou chooseth to walk this path, exercise caution and wisdom concerning that which thou dost reveal.”

I couldn’t have said it better myself…

…or, maybe, I could:

Go ahead and put yourself in your content. But tread carefully.

Smart content marketers make themselves a character in their emails, social posts, videos, and other content. When done properly, this helps you connect with your audience and leads them to know, like, and trust you.

But before you reveal all your deep, dark secrets consider what your story reveals — about yourself and the other characters.

I’m often a character in my stories. So are my wife (Melissa), my crazy-doodle (Moose), and my twins (Maddie and Jake).

But I didn’t just start ripping pages from my journal and transmitting them to you. I consider what’s OK to share — and what’s not. And I discuss it with those I write about.

Most importantly, I know the story isn’t really about me. No one cares about me and my story unless it speaks to them and their story.

I expand on that idea in my new e-book: 9 Secrets to Create Client-Attracting Content.

Virginia Muzquiz asked me to share the e-book as part of her Six Figure Success Giveaway.

Virginia rounded up 15 experts to contribute goodies for the giveaway.

She is giving away two of her best referral marketing resources and deeply discounting her best bootcamp.

Virginia’s stuff + my e-book + plus great stuff from 14 other experts = no-brainer.

Click the button below to see everything Virginia has compiled for the Six Figure Success Giveaway.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.