Before You Tell Your Story, Consider This…

Alfred Hitchcock couldn’t have dreamt up this one…

…another ripped-from-the-headlines cautionary tale about how NOT to get away with murder:

A rapper was arrested in Las Vegas last month after police said he “confessed to the murder in his (song) lyrics.” 

Kenjuan McDaniel was already a suspect in the shooting death of Randall Wallace in September 2021. That’s why detectives were checking out McDaniel’s music videos on YouTube.

In one video, he raps about committing a murder and reenacts the crime. The lyrics and reenactment included details about Wallace’s shooting that only police — and the shooter — would have known.

In the warrant for McDaniel’s arrest, Las Vegas police said, “Detectives noted the music video bore a sufficient level of similarity to the details of the murder. This includes the fact, that Kenjuan confessed to the murder in his lyrics. … Details provided by Kenjuan in his music video were not released to the public and would not be common knowledge.”

I don’t know if McDaniel is guilty of murder (we’ll let the courts sort that out).

But the Content Marketing Bible 📖 reveals he has sinned. As it is written:

“Verily, thou mayest elect to divulge particulars of thine own existence within the confines of thine content. Yet if thou chooseth to walk this path, exercise caution and wisdom concerning that which thou dost reveal.”

I couldn’t have said it better myself…

…or, maybe, I could:

Go ahead and put yourself in your content. But tread carefully.

Smart content marketers make themselves a character in their emails, social posts, videos, and other content. When done properly, this helps you connect with your audience and leads them to know, like, and trust you.

But before you reveal all your deep, dark secrets consider what your story reveals — about yourself and the other characters.

I’m often a character in my stories. So are my wife (Melissa), my crazy-doodle (Moose), and my twins (Maddie and Jake).

But I didn’t just start ripping pages from my journal and transmitting them to you. I consider what’s OK to share — and what’s not. And I discuss it with those I write about.

Most importantly, I know the story isn’t really about me. No one cares about me and my story unless it speaks to them and their story.

I expand on that idea in my new e-book: 9 Secrets to Create Client-Attracting Content.

Virginia Muzquiz asked me to share the e-book as part of her Six Figure Success Giveaway.

Virginia rounded up 15 experts to contribute goodies for the giveaway.

She is giving away two of her best referral marketing resources and deeply discounting her best bootcamp.

Virginia’s stuff + my e-book + plus great stuff from 14 other experts = no-brainer.

Click the button below to see everything Virginia has compiled for the Six Figure Success Giveaway.