All Great Marketers Must Possess This Quality…
When it comes to being a great marketer, nothing is more important than…
…what?
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The answer:
Insatiable curiosity.
So says Brian Kurtz in his book Overdeliver…
…and I agree.
From Chapter 6 of Overdeliver: “If a copywriter I’m considering hiring doesn’t ask me for a ‘list history’ (every list mailed for the product they are writing for — with the results — good and bad), I immediately write them off.”
For large direct mail campaigns, list history reveals which people bought the product before (and why).
…or which didn’t (and why not).
It helps marketers research what makes their best prospects tick, and…
…The better your research, the better your marketing
Another key to better marketing: Learn from marketing masters who have done it all.
Enter Brian Kurtz who will join Ted Prodromou and me on Thursday, October 26 at 2 p.m. ET to discuss Overdeliver.
Ted and and I have chosen Overdeliver for the Mastermind Book Club, and…
…you’re invited to join us for the Book Club meeting on Thursday.
All you have to do is join the Mastermind Book Club here. We email meeting reminders (with the Zoom link) to members.
If you don’t have time to read the entire book, don’t worry.
You have time to read the introduction before the meeting. That introduction, alone, is a marketing masterclass. Then read Chapter 6 and “The Seven Characteristics of World-Class Copywriters.” (Note: These characteristics apply to anyone trying to market a business, not just professional copywriters.)
You’ll have plenty to chew on for the meeting. You can finish the book (you’ll want to) when you have time.
Many members attend the meetings — and get lots of value — without reading the book.
One last thing…
…if you can’t join us on Oct. 26, join the club anyway. We record the meetings and post them in our online community.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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