A Success Secret From “The World’s Greatest Salesman”


First, a quick correction…

In yesterday’s email, I said this Thursday’s masterclass would be on June 12…

…which doesn’t make any sense…

…because we’re in October…

…meaning this Thursday’s masterclass is actually on October 12 (2:30 p.m. ET, 1:30 p.m. CT).

So if you want to attend the training called…

…How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine…

…you don’t have to wait eight months. You can click the button below, and attend tomorrow.

At tomorrow’s training, I’ll share some stories about Joe Giard — a.k.a. “The World’s Greatest #1 Retail Salesman (As Attested by The Guinness Book of World Records.”

Here’s a sneak peek:

Between 1963 and 1978, Girard sold 13,001 cars at a Chevrolet dealership in Detroit. He sold 1,425 cars in one year (1973) — a world record.

One reason for his success: He ALWAYS said thank you.

Not a handshake and “Thanks a lot” as the buyer left the showroom. Girard always sent a heartfelt, handwritten thank you note. In fact, he sent monthly handwritten notes to his clients.

Girard said: “I never made a sale in my life after which I failed to say, with total sincerity, ‘Thank you and I want you to know how much I appreciate your business. I promise I’ll do everything in my power to give you the best possible service to prove that you made the right choice in buying from me.'”

His thank you notes also included one other element…

…that you can weave into your marketing follow-ups to build bonds and sell more.

I’ll tell you about that in the training tomorrow, OCTOBER 12.

I won’t share the recording (unless you were one of the early-birds who requested it last week). So you have to attend this one live.

When: Thursday, June 12. 2:30 pm ET, 1:30 pm CT).

Where: Live on Zoom.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.