A Success Secret From “The World’s Greatest Salesman”

First, a quick correction…

In yesterday’s email, I said this Thursday’s masterclass would be on June 12…

…which doesn’t make any sense…

…because we’re in October…

…meaning this Thursday’s masterclass is actually on October 12 (2:30 p.m. ET, 1:30 p.m. CT).

So if you want to attend the training called…

…How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine…

…you don’t have to wait eight months. You can click the button below, and attend tomorrow.

At tomorrow’s training, I’ll share some stories about Joe Giard — a.k.a. “The World’s Greatest #1 Retail Salesman (As Attested by The Guinness Book of World Records.”

Here’s a sneak peek:

Between 1963 and 1978, Girard sold 13,001 cars at a Chevrolet dealership in Detroit. He sold 1,425 cars in one year (1973) — a world record.

One reason for his success: He ALWAYS said thank you.

Not a handshake and “Thanks a lot” as the buyer left the showroom. Girard always sent a heartfelt, handwritten thank you note. In fact, he sent monthly handwritten notes to his clients.

Girard said: “I never made a sale in my life after which I failed to say, with total sincerity, ‘Thank you and I want you to know how much I appreciate your business. I promise I’ll do everything in my power to give you the best possible service to prove that you made the right choice in buying from me.'”

His thank you notes also included one other element…

…that you can weave into your marketing follow-ups to build bonds and sell more.

I’ll tell you about that in the training tomorrow, OCTOBER 12.

I won’t share the recording (unless you were one of the early-birds who requested it last week). So you have to attend this one live.

When: Thursday, June 12. 2:30 pm ET, 1:30 pm CT).

Where: Live on Zoom.